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Swatch eyes Bollywood with Hamilton

American watch company Swatch Group is eyeing the Indian film industry with its brand Hamilton, featured in over 300 Hollywood movies. Hamilton was associated with blockbusters such as......

Slowdown has also hit India's liquor industry

Experts are of the opinion that though the second half of this financial year will see some recovery, volume growth is likely to remain in single digit as compared to the double-digit rise recorded......

Yogurt brand Epigamia gets a Deepika investment boost

Bollywood actress Deepika Padukone has made an investment in Drum Foods International Pvt Ltd, the maker of flavoured yogurt brand Epigamia, as part of a strategic partnership that will also see......

How to breathe life into dead malls

What's the mantra for reviving ghost malls? Most important, a right mix of products.  They also need to transform into community spaces. Atria Mall, Worli, Mumbai, is a case study for a......

Is it time for cricketers to worry?

Cricket still leads when it comes to sponsorship, but other sports are bridging the gap at a fast clip, says Urvi Malvania.    IMAGE: Virat Kohli, seen here promoting TISSOT watches, is......

How Virat Kohli cracked the Rs 100-crore league

There is more to the cricketer’s rise in brand valuation than his cracking form on the cricket field, notes Sandeep Goyal Virat Kohli is today, without doubt, India’s premier human......

PIX: Taimur-Innaya celebrate Raksha Bandhan

It's Raksha Bandhan and Bollywood is celebrating! Film folk have posted the sweetest sibling pix, and we bring them up for you: Photograph: Kind courtesy Soha Ali/Instagram Soha Ali Khan posts a......

PIX: Ranveer flirts with Deepika in public

Deepika Padukone wore silver pants and a white tee along with silver stilettos at a Tissot event and posted pictures on her Instafeed and wrote, 'There's no such thing as too much bling!' Ranveer......

Does Ileana make a HOT cover girl? Tell us!

Barfi! girl Ileana D'Cruz looks HOT on the February cover of fashion magazine L’Officiel India.She's wearing a Dior outfit, her ring is from Gehna jewels, earrings are by Roopa Vohra and......

Why brands are attracted to Virat Kohli

'He speaks his mind, takes stands, interacts on social media' 'His frankness can actually boost the brand' IMAGE: Virat Kohli’s success off the pitch is matched by his prowess on......

I'm all for freedom of choice, says Kohli following criticism

'Virat Kohli's statement is a reflection of the bubble that most famous people either slip into or are forced into' IMAGE: 'What an idiotic set of words to come from an India captain'. Photograph:......

Why Kohli gave a thumbs down to Pepsi

The India captain refused to renew the contract which ended in April this year, saying at the time that he would not ask people to consume something that he himself does not. Keen to be seen as a......

Is Virat better than Sachin?

'This was Kohli's veneration for his master: The man who had inspired him to pick up a cricket bat in the first place, the man he had grown up watching.''Just that now, he was exactly like him, or,......

The 3 mistakes of Virat Kohli's life

IMAGE: Virat Kohli unveiled as the Indian male brand ambassador for Swiss watch manufacturer TISSOT at a function in Mumbai. Photograph: Hitesh Harisinghani/Rediff.com India's batting......
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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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