How Nestle got Japan to drink Coffee

Japan today imports 500,000 tons of coffee annually.Barely 60 years earlier, it was a market that hardly sold a cup!Ad guru Sandeep Goyal reveals how Nestle won the Coffee versus Tea Battle. IMAGE......

Mix of relief and fear as rail services start

For many the resumption of trains is a big boon, but some say it doesn't come without confusion and worries. Shine Jacob reports IMAGE: People board a train after the resumption of passenger train......

After poll wins, Rahul enjoys some R&R with sister in Shimla

After hectic campaigning for polls in five states, Congress president Rahul Gandhi along with his sister Priyanka Gandhi Vadra and her children is holidaying in the picturesque Himachal Pradesh......

The year that was: 2015 tongue-in-cheek awards

2015 is finally coming to an end, and it is that time of the year when we collectively reflect on all that has transpired in Indian politics during the last 12 months. It is also the time for......

Soon, daily essential items may cost up to 10% more

Consumers may have to pay more for their daily essential items with FMCG companies mulling another round of price hike to offset the impact of an unprecedented level of inflation in commodity......

Nestle India increasing number of female employees

FMCG major Nestle India is increasing the number of its women employees as part of its gender diversity efforts. Presently, around 23 per cent of Nestle India's workforce are women, its chairman......

'Not seen such inflation in 7-8 years'

Higher prices are burdening household budgets and threatening the margins of leading manufacturers.Arnab Dutta reports. Illustration: Dominic Xavier/Rediff.com As if the high prices of petrol and......

Six years after Maggi controversy, Marico serves up instant noodles

The move is significant since it signals the growing importance of foods in Marico's overall strategy. It also comes six months after Marico stepped into honey, a Rs 1,500-crore category dominated......

Deepti Naval shoots Maggi ad

Everyone’s favourite noodles went through trying times recently but it seems to have bounced back. It has found re-acceptance even in Bollywood, if endorsement deals are anything to go......

How the Women in Blue make India proud

The celebrations after the 2017 World Cup went on for the next few months.But there was one question that the Indian cricketers failed to respond to in their interviews. 'What was their next......