With a gradual rise in temperature and the start of heatwave, FMCG and dairy firms selling cola-based fizz drinks, juices, mineral water, ice creams and milk-based beverages expect a spike in sales and have ramped up their production and stocks to meet the anticipated consumer demand. The makers are launching new products keeping in mind the evolving consumer preferences and also investing substantially on promotions and expansion of the channels this season, company executives of beverage and ice cream makers said. Beverages major PepsiCo said summer months are naturally the most favourable season for its category and it is "optimistic" that its portfolio of brands will continue to delight consumers during the period.
Reader Mrinal Joshi has sent us a photograph.
Kangana's ex-bpyfriend Adhyayan Suman comes out in support of Hrithik Roshan.
Hrithik Roshan in trouble, again.
The Indian Super League franchise FC Pune City on Thursday announced Bollywood star Arjun Kapoor as the new co-owner of the club.
Reader Tanya Agarwal sends us a photograph.
Patriotism, politics, pain, it's all there on OTT this week.
Dino Morea has taken upon himself to make Mumbai a fitter city.
This looked like THE party of the year!
Several Bollywood A-listers took part in Ganpati Visarjan celebrations on September 10 in Mumbai.
Hrithik Roshan's beautiful Mexican co-star shares her experience of shooting the film with Arthur J Pais.
Here's looking at some of Bollywood's unexpected marital break-ups.
Hrithik Roshan talks about Krrish 3, dad Rakesh Roshan and wife Sussanne.
The Khan family turned up to support the jewellery designer.
Here's what your favourite Bollywood celebrities are tweeting.
David Warner's switch hit did not pay off.
Close friends and colleagues were among the invitees.
Think you know everything about Bollywood? Test your filmi gyaan here!
A reader shares this photograph of Hrithik Roshan with us.
Hrithik Roshan talks about his tough role in Guzaarish.
Hrithik Roshan, Suzanne and Parmeshwar Godrej at the 26th International AIDS candlelight memorial.
A look at the top tweets from your favourite Bollywood celebrities.
A look at the top tweets from your favourite Bollywood celebrities.
The actor is ready with his dance reality show, Just Dance.
Zindagi Na Mile Dobara team shoots Tomatina festival.
On Tuesday, when trends indicated she was going to win her election, the four-time National Award winner said, 'Heartfelt gratitude to all the people of Mandi for this love and trust... This victory belongs to all of you, this is the victory of your trust in Prime Minister Modi and the BJP, this is the victory of Sanatan and in the honour of Mandi.'
The efforts of Aryan Juyal (76) and Karan Sharma (67) stood out as Uttar Pradesh held nerves to beat 41-times champions and hosts Mumbai by two wickets in a Ranji Trophy match on Monday.
Hrithik Roshan pays a tribute to Shammi Kapoor.
Of late, Bollywood is showing a lot of interest in planes, the commercial and fighter varieties. And audiences seem to love it too!
Click on the video to catch all the action on the red carpet.
Continuing our Navratri colour trail, Sukanya Verma lists nine royal blue impressions that Bollywood left on screen.
With Tiger 3, Salman Khan has scored yet another movie in the Rs 100 Crore Club (Rs 1 billion).
The film has seen good reviews, and may turn out to be Pankaj Tripathi's biggest solo grosser.
The actor, who turned 39 yesterday, interacted with the media about his birthday.
It's not just heredity that catapulted the B-Town hero to superstardom -- here's how he built up and maintains that great physique.
Joginder Tuteja lists our theatrical entertainment for the month.
While the Jism 2 actress travelled to Pune to be a part of celebrations, other celebrities visited various Dai Handi venues in Mumbai.
