'The tipping point for digital in China was the evolution of the mobile ecosystem.'
Will the warning shots from giants like Unilever and P&G break digital growth?
Change is being led by a transformation on the digital front. Pavan Lall reports.
The focus on Swachh Bharat has sharpened with Prime Minister Modi asking ministers to show the outcomes of schemes launched since the NDA government came to power
Airtel's 4G service runs on 2,300 MHz long-term evolution (LTE) spectrum in all nine circles, which is difficult to access while indoors.
With a new campaign that talks about togetherness, Uber challenges Ola's homegrown narrative.
Ad rates on regular days are less than half, media planners said.
Advertisers take to pitching family values and social causes, giving celebrity endorsers and flamboyance a miss. Nikhat Hetavkar reports.
Can you imagine a show made in India beating both The Voice and The X-Factor on ratings? Vanita Kohli-Khandekar profiles Greymatter, the Indian content firm that made it possible.
Star's maths is simple: It expects to make something close to Rs 40 billion from the two properties in the first year (2018) itself, which is pretty close to its break even point
Social media is the new advertising tool for today's politicians and political parties, says Viveat Susan Pinto
The election tamasha that was successfully taken online by the BJP during the 2014 general elections is playing out in a bigger avatar, reports Sanjay Jog
The election tamasha that was successfully taken online by the BJP during the 2014 general elections is playing out in a bigger avatar, reports Sanjay Jog
'The damage has been done because your own brand ambassador is running you down.'
2015 was characterised by some interesting events and trends.
News of all that's transpired on and off the football field
IPL will always be the safest bet for advertisers from April to June.
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