Globally, companies like Coca Cola, P&G and Unilever have adopted the performance-based model. In India, the trend is gradually catching on. A Coca Cola India spokesperson said the company is in the process of moving from an input-cost based compensation system for its agency partners towards a value-based one. This model is about paying agencies for results, not activity. HUL refused to comment, citing policy constraints on speaking about remuneration.
Coca-Cola India has kicked-off its summer campaign in style, lining up a slew of advertising campaigns and bringing back actor Aamir Khan in a new TV commercial.
Samples of Mother Dairy milk last week were found to be contaminated.
Sukanya Verma looks at the self-care tips they have to offer for a fit body and sane mind.
'My mother is a lady with a lot of emotional stability and strength. And wisdom.' 'When I was younger, she would tell me that if I ever refused water to anyone, I would have to drink gutter water.' 'When I grew up, she would say, "Be liberal when you know what you are talking about, and be conservative when you don't".'
Buoyed by growth in the cola drink segment, Rasna on Thursday announced Rs 10 crore (Rs 100 million) investment in setting up two more plants for manufacturing the cola product.
FCMG companies which have plants i Npal may take a hit on revenues.
Analysts remain sceptical on the profitability from freighter business, saying that once normal air transport resumes and there's abundant belly capacity, the traditional economics of air cargo may not be that lucrative.
The US military efforts in Afghanistan were akin to filling a bucket that had gaping holes, asserts Colonel Anil A Athale (retd).
Stating that the differential pricing above Rs 12 was "unfair trade practice," Justice J D Kapoor, Delhi State Consumer Disputes Redressal Commission, said: "The process of converting ordinary water into mineral water is the same (for all bottlers) and the quality or purity is also the same. It is immaterial whether mineral water is obtained directly from springs or any other source." Yet, packaged water firms continue to price their 1 litre bottles above this amount.
UAE Royals returned to winning ways by posting a thrilling 26-21 victory over Manila Mavericks on Day 2 of the Singapore leg of the International Premier Tennis League.
'Hope your weekend is less strenuous than ours,' says Kishore Singh.
Four former Indian CEOs - three of them with telecom companies and one from soft drinks major Coca-Cola - have come together to start an angel partner firm, the Phi Group. Interestingly, the group has roped in two former bosses of global telecom companies for its international foray.
A legal notice was served to Pepsi and Coca-Cola asking them to immediately stop their sales in India or else face $10 billion in damages on the grounds of causing health hazards.
Having bucked the slump, Coca-Cola India's growth continues to be robust. Atul Singh, CEO & president of the company, is betting big on the country's potential to emerge as its top five markets in the world.
Cellphone advertising is witnessing the first few signs of how it has the potential to become big in the near future. Hindustan Unilever and Coca-Cola, two of the biggest advertisers in the country belonging to the fast moving consumer goods sector, have launched campaigns this month to tap mobile users.
Cola wars are pass, it's things like mobile phone services that are the real competition for Coke products, said Neville Isdell, chairman and chief operating officer of Coca-Cola, the world's largest beverage company. In India, strategy is no longer about competing with global rival PepsiCo or other local soft drink brands. Instead, it's about influencing consumer choice away from such purchases as rock-bottom pre-paid mobile cards to buying a Coke product.
Urvi Malvania looks at what is in store for the IPL's 2019 edition.
Despite the Oscars, the box office glory, and the universal acclaim, Francis Ford Coppola, I am sure, remembers The Godfather with as much frustration as pride. Like Michael Corleone, he got into it with the best of intentions, and got out of it on top but lost in the heights. Sreehari Nair revisits the film as it turns 50 this month.
According to a 2013 CLSA report , online retail in India was worth $3.1 billion, or about 10% of the country's organised retail market
Organisers warn participants against eating out over COVID-19 risks.
'Can Tendulkar recreate the magic of his youth?', asks advertising guru Sandeep Goyal.
The India-Australia series comes at the end of the calendar year, in a quarter when most brands are close to the end of their advertising budgets.
Coca Cola India said on Wednesday it is exploring the option of sourcing orange pulp for its recently launched juice drink Minute Maid Pulpy Orange from India itself.
As a model of transport, the A380 strikes a parallel -- a shared fragility -- with giant container ships, observes Shyam G Menon.
Coca-Cola pledged on Tuesday to conserve seven of the world's most critical river basins under a $20 million plan but skipped India, where it faces protests for allegedly depleting ground water.
Beverages major, Coca-Cola India, will use the might of Mumbai dabbawallas to lure customers to sample its orange juice drink, Minute Maid Pulpy Orange.
"Every drop counts" - India's mantra for water conservation has multinationals banking on these three words to promote the culture of water management, especially those in the realm of food and beverages.
Coca Cola is planning more investments in India on top of its Rs 1000 crore budget for this market. The incremental investment will be made in the next three years. This is with the view of making India amongst Coke's top five markets. Coke regards India as a 'profitable' venture that is adding to the balance sheet of the global giant. India is currently at number 17 in the list of countries where Coke is present and had emerged among the best markets for Coke during 2007.
Global soft drink giant Coca-Cola has made a pre-merger filing with the US anti-trust regulators regarding a possible acquisition of energy drink maker Glaceau, in which India's Tata Group holds a 30 per cent stake.
'I feel I must decline as there is a general election looming and the timing of the award might be misconstrued, causing embarrassment both to the government and myself, which I would much regret,' Gita Mehta said.
