Although IPL 2023 had a drop in advertisers during opening match, TV and digital viewership has seen an increase by 29 percent.
A procession of barges will take nearly 7,000 athletes along the river past Paris's most famous landmarks, while more than 300,000 spectators will watch from the banks.
We take a look at the main career options in the field of advertising and what they demand.
the more you advertise a product to keep up its sales, the more you need to advertise.
'They have not mentioned the word minorities. They say scholarships will be given to marginalised communities'
The Pakistan Cricket Board has decided to appoint Muhammad Yousuf and Abdul Razzaq as interim head coach and assistant coach respectively for the home T20 series against New Zealand later this month.
Northpoint Centre of Learning invites applications for its 18-month full-time Post Graduate Programme in Advertising and Marketing Communications.
For nine weeks starting October 7, broadcasters and advertisers will have to function without viewership data.
India's list of non-cricket sports stars is growing, but when it comes to endorsement deals, the bulk of the money is spent on a handful of cricketers.
Top Congress leaders from Karnataka led by Chief Minister Siddaramaiah on Wednesday held a protest in Delhi against the Centre over alleged injustice to the southern state in devolution of taxes, sparking a fierce slugfest between the party and the Modi government.
Although the BJP has never been ballistic about the BJD and Narendra Modi has avoided being critical of Naveen Patnaik, the BJP is optimistic that the party can improve its electoral fortunes in Odisha on its own, notes Rup Narayan Das.
He said the Constitution provides for the right to silence, which means an individual can refuse to answer questions from the police in case of arrest or detention.
Hindustan Unilever's Q3FY24 performance was lacklustre, with both sales and operating profit barely moving from the year-ago period due to price cuts and higher advertising costs. Besides weak demand, the FMCG (fast-moving consumer goods) major is facing increased competitive pressures, particularly from regional players, which, coupled with a slow recovery in rural markets, could put revenues under pressure going forward. Margins are expected to remain range-bound as benefits from falling raw material costs are expected to be neutralised by rising promotional budgets.
As the Rs 1,000-crore (Rs 10 billion) outdoor advertising market becomes increasingly crowded with giant-sized backlit hoardings, technology may soon become the differentiating factor.
Kataria has been involved in a big nexus of the human traffickers since last year and may have links with an international gang, the police said.
In the event of the BJP's poor performance in the assembly polls this year and in early 2025, Modi's hold will get further weakened because he will no longer remain the invincible electoral persona tightly controlling the machine at his disposal, asserts Nilanjan Mukhopadhyay.
Up to three billion people are expected to tune in for the opening ceremony in Paris.
Electrical Consumer Durable (ECD) companies like Havells India have seen strong Q4FY24 sales and continuing seasonal demand across fans, air coolers, and room air conditioners (RAC) in addition to business-to-business sales of cables, switchgear, and professional lighting, among others. Havells India's Q4FY24 revenue rose 12 per cent year-on-year (Y-o-Y) to Rs 5,400 crore, in-line with consensus. Strong summer demand led to robust volume growth in fans and RAC and volume growth in cable and wires (C&W) due to infrastructure spending and real estate activity.
Ken Segall says marketing campaigns should be simple.
A list of 10 rising outsiders from whom wonders can be expected in the years to come.
Globally, companies like Coca Cola, P&G and Unilever have adopted the performance-based model. In India, the trend is gradually catching on. A Coca Cola India spokesperson said the company is in the process of moving from an input-cost based compensation system for its agency partners towards a value-based one. This model is about paying agencies for results, not activity. HUL refused to comment, citing policy constraints on speaking about remuneration.
The time will come when Indian readers will head that way too, so India Inc will have to rethink traditional ways of controlling information flows.
In the advisory to political parties, the poll authority also emphasised on "clean and serious" campaign as electioneering reached feverish pitch in the southern state.
Messages sent through Internet-based messaging service providers such as Whatsapp, Signal, and Telegram, as well as those which are encrypted, are understood to be within the Act's ambit.
Both sports and digital will drag down the healthy operating margins that entertainment television continues to make.
Fintech major PhonePe on Wednesday announced the launch of its homegrown Indus Appstore specifically for the Indian market, in a bid to compete with global incumbents like Google Play Store and Apple's App Store. The Indus Appstore is PhonePe's attempt at creating a more competitive and localised mobile app store economy for India, which is already the world's largest market for mobile apps.
The National Institute of Advertising invites applications for its one-year Post Graduate Diplomas.
'What's sad today is that there are so many people who cannot find work, not because the country is devoid of that opportunity, but because we are not doing enough in the country.'
The advertisement carries Sena's bow-and-arrow symbol and images of Prime Minister Narendra Modi and CM Shinde. It has no image or photo of Shiv Sena founder late Balasaheb Thackeray, a noticeable departure going by its earlier publicity materials.
Excerpts from Omkar Sane's book Welcome To Advertising! Now, Get Lost.
For the first time ever, Air India (AI) has decided to induct Indian pilots on a five-year contract, giving rise to fear among the Indian Pilots Guild (IPG) that sacked pilots might not be inducted on a permanent basis.
Under the relevant law, the activist may get a jail term of two years or fine or both as the punishment.
Official telecaster Prasar Bharati has got Life Insurance Corporation, Maruti, Suzuki, Insurance Regulatory and Development Authority (IRDA), Indian Oil Corporation, BSNL and Samsung on board as sponsors for telecast of the forthcoming Beijing Olympics. But with the tournament starting on August 8, Prasar Bharati is yet to have a presenting sponsor.
Through Manorathangal, M T Vasudevan Nair makes himself available to a whole new generation of uninitiated viewers, who can familiarise themselves with his rich body of work and hope to learn a thing or two about life in all its messy grandeur and flawed imperfections, notes Arjun Menon.
30 per cent of the total AD spend this financial year will be on cricket.
30 percent of the total ad spend this financial year will be on cricket.
Dia loves diamonds... Shanaya is gym-ready... Adah's Commando sari...
The court sentenced Patkar after considering the evidence before it and the fact that the case went on for over two decades.
