Given that Twelve Final Days doesn't really delve into the genesis of Roger Federer, the ups and downs of his career, the assumption is that it is meant for people who are already familiar with his work, observes Deepti Patwardhan.
The high court said the objections filed in response to the government's advertisement/ notice published on its website and newspaper shall be considered before finalising the notification.
Ken Segall says marketing campaigns should be simple.
A day after an advertisement with photos of Maharashtra Chief Minister Eknath Shinde and Prime Minister Narendra Modi became the talking point in the state, an ad on the state's ruling alliance appeared in Marathi dailies on Wednesday featuring leaders like Shiv Sena founder Bal Thackeray and Deputy CM Devendra Fadnavis.
Of the top four companies, which collectively hold more than half of India's market share, two have pitted Shah Rukh Khan and Sunny Deol against each other.
Globally, companies like Coca Cola, P&G and Unilever have adopted the performance-based model. In India, the trend is gradually catching on. A Coca Cola India spokesperson said the company is in the process of moving from an input-cost based compensation system for its agency partners towards a value-based one. This model is about paying agencies for results, not activity. HUL refused to comment, citing policy constraints on speaking about remuneration.
The time will come when Indian readers will head that way too, so India Inc will have to rethink traditional ways of controlling information flows.
Dabur India has been the worst performer in the fast-moving consumer goods (FMCG) space this year (CY23), posting a 1 per cent decline even as its peer index, the Nifty FMCG, has delivered returns of over 29 per cent in this period.
'Subjecting each such creative content to scrutiny will impose burdens on the OTT platforms and impact user experience.'
The National Institute of Advertising invites applications for its one-year Post Graduate Diplomas.
Excerpts from Omkar Sane's book Welcome To Advertising! Now, Get Lost.
'With free software on the Internet and apps, creating a deepfake video can take 3 to 5 minutes. Anyone can make these videos.'
Politely decline to be prime minister, and hand the baton to someone else in the BJP -- like Sonia did to Manmohan Singh -- advises Krishna Prasad.
For the first time ever, Air India (AI) has decided to induct Indian pilots on a five-year contract, giving rise to fear among the Indian Pilots Guild (IPG) that sacked pilots might not be inducted on a permanent basis.
'I have serious doubts about the longevity of the NDA government and the longevity of the 18th Lok Sabha itself.'
Disney had bought digital and streaming rights to show the ICC's tournaments in India
Official telecaster Prasar Bharati has got Life Insurance Corporation, Maruti, Suzuki, Insurance Regulatory and Development Authority (IRDA), Indian Oil Corporation, BSNL and Samsung on board as sponsors for telecast of the forthcoming Beijing Olympics. But with the tournament starting on August 8, Prasar Bharati is yet to have a presenting sponsor.
30 per cent of the total AD spend this financial year will be on cricket.
30 percent of the total ad spend this financial year will be on cricket.
The India Test side's continued freefall in Australiahas infuriated the media and angered fans back home but advertisers and broadcasters are refusing to give up on cricket, given a lack of alternatives and the fickleness of local supporters.
Ensure that the meals provided in their tiffins and snack breaks are colourful, says Dr Imran Patel.
Since 2008, the Bureau of Energy Efficiency is running a star rating programme, under which electric equipment are rated according to their efficiency. This in turn helps the consumers save electricity.
The revenue growth of early birds or companies that have declared their Q4FY24 (March quarter) numbers is the highest in the last four quarters. The 178 companies (excluding their listed subsidiaries) that declared their results have reported a sales growth rate of 13.2 per cent year-on-year (Y-o-Y), taking aggregate revenue to Rs 9.1 trillion. Including other income, growth is at 16 per cent, the highest in the last four quarters.
'We are seeing signs of improvement in rural overall in terms of demand, but I would still keep my fingers crossed.'
Last week, the Delhi high court ruled that the mere use of trademarks on Google Ads, an online advertising platform, did not amount to infringement under the Trade Marks Act, 1999. This was after online travel agency MakeMyTrip (MMT) claimed that its trademarks, "Makemytrip" and "MMT", were being used as keywords in Google Ads to display ads and links of its rival Booking.com. The order has opened up a new debate on trademark infringement in the digital realm, revolving around whether it can create confusion among users.
E-commerce, Rs 1,000 crore (Rs 10 billion) as an advertising category, is expected to bring at least Rs 200 crore (Rs 2 billion) in ad spending next month, when there would be both Dussehra and Diwali.
Union Minister Rajiv Pratap Rudy on Saturday found himself in a controversy over sharing on Twitter a screenshot of Pakistan's daily Dawn website carrying Nitish Kumar's ad of vote appeal, prompting the Janata Dal-United to launch a sharp attack on him and seek his immediate sacking.
Riding on the success of Indian Idol 3, advertisers are queuing up for the fourth season of the show. Sony Entertainment Television, which will air Indian Idol 4 starting September 19 has sold over 85 per cent of the advertising inventory.
Former Australian captain Aaron Finch on Wednesday slammed critics for questioning India batter Virat Kohli's place in Men in Blue's T20I set-up, calling the chatter around his spot "the biggest rubbish he has ever heard".
In the run-up to the 2024 Lok Sabha elections, political parties are extensively using social media to propagate their achievements and seek support from voters.
Ramoji Rao lived as the interface between business and politics and was an active participant in both for most of his remarkable life.
The elections will begin on April 19 followed by subsequent phases on April 26, May 7, May 13, May 20, May 25 and June 1.
A huge controversy erupted after the Pakistan Super League (PSL) franchises flouted strict Islamic laws by promoting surrogate advertisements of off-shore online betting platforms.
As more and more players join Subhash Chandra's Indian Cricket League, the Board of Control for Cricket in India has threatened the players.
Godrej Consumer Products (GCPL) reported 6 per cent year-on-year (Y-o-Y) consolidated net revenue growth in Q4FY24 to Rs 3,385 crore and this was impacted adversely by currency movement. The constant currency (CC) growth would have been 30 per cent Y-o-Y in Q4FY24. India business clocked 12 per cent Y-o-Y revenue growth (5 per cent of it organic) with volume growth of 15 per cent Y-o-Y (7 per cent organic).
Marico's January-March quarter (Q4) results were slightly better than consensus. Revenue was up by 1.7 per cent year-on-year (Y-o-Y) to Rs 2,280 crore. Ebitda grew by 12.5 per cent Y-o-Y to Rs 440 crore. Adjusted PAT was up 10.3 per cent Y-o-Y to Rs 320 crore.
'Our target will come from rural areas as there are more outlets there.'
West Bengal Chief Minister Mamata Banerjee on Monday said Narendra Modi should be referred to as a Bharatiya Janata Party leader and not as the prime minister in the saffron party's campaign as he is a 'caretaker PM'.
