'Our target will come from rural areas as there are more outlets there.'
West Bengal Chief Minister Mamata Banerjee on Monday said Narendra Modi should be referred to as a Bharatiya Janata Party leader and not as the prime minister in the saffron party's campaign as he is a 'caretaker PM'.
Protesters on Twitter have begun asking people to boycott Ola's service, as mark of disagreement with the company's views
Maharashtra Chief Minister Eknath Shinde and his deputy Devendra Fadnavis on Thursday travelled in a helicopter together for an event in Palghar as they reaffirmed their commitment to take forward their alliance and spoke about their strong bond after a controversial advertisement.
'When Bad Newz was given to me to direct, the first thing I did was go back to my childhood.' 'It's an ode to Hindi cinema.'
On June 26, for the likes of me, the music died. Any impression of potential change held forth by the outcome of the 2024 general election, was vaporised, reveals Shyam G Menon.
Pakistan captain Babar Azam has refused to wear and endorse the logo of a betting firm during the upcoming Lanka Premier League.
Maruti Udyog Ltd surpassed Coca-Cola, Pepsi and Hindustan Lever to emerge as the country's largest sports advertiser on television in 2006.
Beyond a point, competition is boring. The fun is in the doing, irrespective of outcome. By the time I was in college, I knew I valued awareness more than success, notes Shyam G Menon.
'Avoid rushing into any financial transactions or disclosing personal information.'
He also criticised the government over an advertisement published in some prominent newspapers listing the steps taken for the welfare of the Maratha community.
"It is a fair assumption that INC possesses the material/empirical/verifiable evidence based on which these specific/explicit 'facts' have been published, an action which can fairly be assessed to embed knowledge, motive and intent to do so by the author," the EC notice read.
Besides the national capital, polling for the sixth round of the marathon seven-phase elections will be held Saturday in 14 seats in Uttar Pradesh, all 10 seats of Haryana, eight seats each in Bihar and West Bengal, six seats in Odisha, four seats in Jharkhand and one seat in Jammu and Kashmir.
Velammal Institutions is the catalysing force behind this chess revolution in Chennai
'There is a huge risk of misinformation and disinformation, and targeted campaigns that could potentially happen against candidates or to push certain narratives.'
The CBI on Thursday arrested Bharat Rashtra Samithi (BRS) leader K Kavitha in connection with a corruption case linked to the alleged Delhi excise policy scam, officials said.
Iffy prospects for creatives at this year's fest.
'He doesn't need to play eye candy or a boy next door. He has found his mark.' 'Brands like him because he understands them and he emotes appropriately for them.'
Asokan, who was present in the court, offered an unconditional apology to the bench and prayed for clemency.
Soccer star Cristiano Ronaldo has striped off for an ad campaign for a Spanish watch brand.
Education ads are among the worst offenders when it comes to misleading claims. After keeping tabs on factual discrepancies, the Advertising Standards Council of India (Asci) is now updating its guidelines for the sector to curb the tendency of such ads to perpetrate negative habits and stereotypes. The industry watchdog has invited public consultation starting on Monday until April 15, following which its updated guidelines will take effect. Inputs and feedback can be sent to contact@ascionline.in.
A large number of consumers use their cellphones to research products and services in stores and they are increasingly willing to share usage data with advertisers, but most have concerns over the security of mobile transactions, says a KPMG report.
The premier Indian Institutes of Technology (IITs) are gearing up to complete the implemention of the scheduled caste (SC), scheduled tribe (ST) and other backward classes (OBC) quota requirement for faculty positions from next year.
There is no near-term respite for the country's largest fast-moving consumer goods maker, Hindustan Unilever (HUL), which is facing multiple challenges on the growth front. With demand showing no signs of improvement, especially in the rural segment, the October-December quarter (Q3) of 2023-24 (FY24) is likely to be similar to the previous quarter, with volume growth in the low single digits. The stock, which is down 7 per cent over the past year compared to the 11 per cent jump for the S&P BSE Sensex, could underperform the benchmark in the near term as well.
The ministry of home affairs (MHA) has sent a high-level team to Ayodhya to deal with cyber threats ahead of the inauguration of the Ram Temple in the historical town on January 22.
Leader of Opposition in the Maharashtra legislative assembly Ajit Pawar on Thursday alleged that a scam of Rs 500 crore took place in the state information and publicity department during the tenure of the government led by Devendra Fadnavis.
Sanju Samson, then a skinny 14-year-old, curled on the bed in his hotel room, watched Kolkata Knight Riders' Brendon McCullum hammering a 73-ball 158 against Royal Challengers Bengaluru in the first-ever IPL match.
Berger Paints, the country's second-largest decorative paint maker, continued to outperform its peers and gain market share in the 2023-24 (FY24) October-December quarter (third quarter, or Q3). The company posted a consolidated revenue growth of 7 per cent compared to the year-ago quarter, surpassing Asian Paints (5.4 per cent) and Kansai Nerolac Paints (5.7 per cent).
PVR-Inox is in an inherently fickle business. If there is a string of flops, the box office collections will be weak. Conversely, Q2FY24, which witnessed several hits, has brought about an upside in revenues. However, the merger has led to market share gains and synergies that helped bring breakeven down to approximately 20 per cent occupancy.
FMCG major Britannia Industries' results for the January-March quarter (Q4) of the financial year 2023-24 (FY24) were received enthusiastically by the market with the share going up by 6.7 per cent on Monday to close at Rs 5,061.60 on the BSE. However, analysts said the results were in line with margins, and disappointing in terms of revenue growth. The consolidated net sales (excluding other operating income) rose 3 per cent year-on-year (Y-o-Y) to Rs 4,010 crore in Q4.
Google is also working with the Election Commission of India to enable people to easily discover critical voting information on its search platform -- like, how to register and how to vote -- in both English and Hindi.
The 100-foot-tall illegal billboard fell at a petrol pump in Ghatkopar during dust storms and unseasonal rains that lashed Mumbai on Monday.
The stock of Godrej Consumer Products Limited (GCPL) fell about 3.7 per cent in trade after its Q3FY24 earnings disappointed brokerages and led to downgrades. Further, the stock, after a 15 per cent run-up over the past month prior to Monday's correction, had already factored in the upside from the business front. Its peer in the consumer space, Marico, too, saw a 4 per cent drop in its stock price.
The work we have done in the south and the northeast over the last 10 years under Prime Minister Modi's leadership, we have started getting results of the same, he said.
This season, the nature of the advertising game has changed dramatically with TV and digital rights going to different entities.
Board of Control for Cricket in India president N Srinivasan refused to talk about the issue of IPL franchise Deccan Chargers, saying it is sub-judice, but said the Board can advertise for a new team to be added to the Indian Premier League.
The Northpoint Centre of Learrning invites applications for its PG Programme in Advertising, Media and Marketing Communications.
A peep into the Cannes advertising contest.
FMCG major Hindustan Unilever on Wednesday reported a 1.53 per cent decline in consolidated net profit to Rs 2,561 crore for the fourth quarter ended March 31, 2024 due to factors such as deflation and softening of commodity prices. The company had posted a net profit of Rs 2,601 crore in the year-ago period, according to a regulatory filing from HUL. Net sales of Hindustan Unilever Ltd (HUL) were almost flat to Rs 15,013 crore in the March quarter.
