A recent study revealed that over 72 per cent of Indian consumers were at ease with mobile advertising and over 50 per cent were ready for personalised advertisements.
Sports broadcaster ESPN India has managed to lure over a dozen advertisers for the Airtel Twenty20 Champions League, who could spend as much as Rs 270 crore (Rs 2.7 billion).
Veteran adman Kamal Oberoi has never failed to surprise people. His never-say-die spirit has seen him make the transition from advertising to hospitality with elan.
Although the BJP has never been ballistic about the BJD and Narendra Modi has avoided being critical of Naveen Patnaik, the BJP is optimistic that the party can improve its electoral fortunes in Odisha on its own, notes Rup Narayan Das.
Top Congress leaders from Karnataka led by Chief Minister Siddaramaiah on Wednesday held a protest in Delhi against the Centre over alleged injustice to the southern state in devolution of taxes, sparking a fierce slugfest between the party and the Modi government.
Kataria has been involved in a big nexus of the human traffickers since last year and may have links with an international gang, the police said.
At least a dozen advertisers, including Reliance Communications, Nokia, Pepsi, Hero Honda, Maruti and Visa among others, and host broadcaster ESPN STAR Sports may find themselves on a sticky wicket with India's exit from the current world Twenty20 cricket tournament.
Up to three billion people are expected to tune in for the opening ceremony in Paris.
Although IPL 2023 had a drop in advertisers during opening match, TV and digital viewership has seen an increase by 29 percent.
Electrical Consumer Durable (ECD) companies like Havells India have seen strong Q4FY24 sales and continuing seasonal demand across fans, air coolers, and room air conditioners (RAC) in addition to business-to-business sales of cables, switchgear, and professional lighting, among others. Havells India's Q4FY24 revenue rose 12 per cent year-on-year (Y-o-Y) to Rs 5,400 crore, in-line with consensus. Strong summer demand led to robust volume growth in fans and RAC and volume growth in cable and wires (C&W) due to infrastructure spending and real estate activity.
Hindustan Unilever's Q3FY24 performance was lacklustre, with both sales and operating profit barely moving from the year-ago period due to price cuts and higher advertising costs. Besides weak demand, the FMCG (fast-moving consumer goods) major is facing increased competitive pressures, particularly from regional players, which, coupled with a slow recovery in rural markets, could put revenues under pressure going forward. Margins are expected to remain range-bound as benefits from falling raw material costs are expected to be neutralised by rising promotional budgets.
Bhavin and Divyank Turakhia remain as committed as ever to incubating start-ups despite selling their firm for $900 mn
'What's sad today is that there are so many people who cannot find work, not because the country is devoid of that opportunity, but because we are not doing enough in the country.'
There is also a growing realisation amongst companies that very small children are not able to comprehend communication properly.
Northpoint Centre of Learning invites applications for its 18-month full-time Post-graduate Programme in Advertising, Media Management and Marketing Communications.
A list of 10 rising outsiders from whom wonders can be expected in the years to come.
Lalchand Rajput has been appointed as the manager of Indian team for the Twenty-20 World Championship.
Messages sent through Internet-based messaging service providers such as Whatsapp, Signal, and Telegram, as well as those which are encrypted, are understood to be within the Act's ambit.
The Mudra Institute of Communications, Ahmedabad, invites applications for its Post-graduate Certificate in Advertising Management.
The Indian Broadcasting Foundation (IBF), the apex body of broadcasters, and Advertising Agencies Association of India (AAAI), a body that represents over 70 per cent of the television advertisers have decided to tigten their rules. All advertisers will now have to make payments within 60 days of airing the television commercials, failing which there will be a financial penalty and a possible boycott on all television networks. This 2-year agreement is valid till March 2010.
Both sports and digital will drag down the healthy operating margins that entertainment television continues to make.
Through Manorathangal, M T Vasudevan Nair makes himself available to a whole new generation of uninitiated viewers, who can familiarise themselves with his rich body of work and hope to learn a thing or two about life in all its messy grandeur and flawed imperfections, notes Arjun Menon.
Here are some broad trends and communication themes that emerged this year.
Fintech major PhonePe on Wednesday announced the launch of its homegrown Indus Appstore specifically for the Indian market, in a bid to compete with global incumbents like Google Play Store and Apple's App Store. The Indus Appstore is PhonePe's attempt at creating a more competitive and localised mobile app store economy for India, which is already the world's largest market for mobile apps.
We take a look at the main career options in the field of advertising and what they demand.
the more you advertise a product to keep up its sales, the more you need to advertise.
Under the relevant law, the activist may get a jail term of two years or fine or both as the punishment.
India's list of non-cricket sports stars is growing, but when it comes to endorsement deals, the bulk of the money is spent on a handful of cricketers.
The court sentenced Patkar after considering the evidence before it and the fact that the case went on for over two decades.
Northpoint Centre of Learning invites applications for its 18-month full-time Post Graduate Programme in Advertising and Marketing Communications.
For nine weeks starting October 7, broadcasters and advertisers will have to function without viewership data.
In the advisory to political parties, the poll authority also emphasised on "clean and serious" campaign as electioneering reached feverish pitch in the southern state.
The advertisement carries Sena's bow-and-arrow symbol and images of Prime Minister Narendra Modi and CM Shinde. It has no image or photo of Shiv Sena founder late Balasaheb Thackeray, a noticeable departure going by its earlier publicity materials.
As the Rs 1,000-crore (Rs 10 billion) outdoor advertising market becomes increasingly crowded with giant-sized backlit hoardings, technology may soon become the differentiating factor.
'Is the Agniveer scheme or their post-retirement re-employment in paramilitary forces or in the state governments the BJP's answer to the crying need on the job front?' 'Or, even Finance Minister Sitharaman's one-year internship scheme in the public and private sector, is it a permanent solution, either?', asks N Sathiya Moorthy.
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Given that Twelve Final Days doesn't really delve into the genesis of Roger Federer, the ups and downs of his career, the assumption is that it is meant for people who are already familiar with his work, observes Deepti Patwardhan.
