Sindoor has become a 2025 statement.
At Cannes, Aishwarya Rai Bachchan and Aditi Rao Hydari showed the world that sindoor paired with saris can be as striking as any couture gown.
This cultural moment gained extra significance amid India's recent military response to terrorism, making the vermillion powder a symbol of strength and resilience.
IMAGE: Sindoor met Manish Malhotra couture at Cannes as Aishwarya Rai Bachchan made her heritage her flex. Photograph: Kind courtesy Aishwarya Rai Bachchan/Instagram
IMAGE: Aditi Rao Hydari went monochrome -- red sari, red lips, red sindoor... and she looked brilliant! Photograph: Kind courtesy Aditi Rao Hydari/Instagram
IMAGE: Parineeti Chopra's crimson maang and pink chooda were a statement by themselves. Photograph: Kind courtesy Parineeti Chopra/Instagram
IMAGE: Rekha, Bollywood's OG fashion diva, wears sindoor consistently along with the most beautiful saris. Photograph: Kind courtesy Manish Malhotra/Instagram
IMAGE: When Genelia Deshmukh goes traditional, she's the classic Indian beauty. Photograph: Kind courtesy Genelia Deshmukh/Instagram
IMAGE: Sobhita Dhulipala shows off modern Bharatiya energy with bold sindoor and bolder attitude. Photograph: Kind courtesy Sobhita Dhulipala/Instagram
IMAGE: Ankita Lokhande is a beautiful desi girl. Photograph: Kind courtesy Ankita Lokhande/Instagram