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Topic: Advertising&Branding
Dhoni as a brand will continue to reign even if he retires post IPL
With the IPL kicking off, speculations are rife that the former Indian cricket team captain M S Dhoni will hang up...
Defamation suit filed against Dhoni by former business partners
Former business partners Mihir Diwakar and his wife Soumya Das approached the high court seeking a permanent...
SA20 ropes in AB de Villiers as 'Brand Ambassador'
SA20, South Africa's premier T20 cricket league, has roped in former Proteas skipper AB de Villiers as its official...
Why Brands Prefer Kohli To Ashwin/Jadeja
'When people look at Kohli, they see a boy from Delhi who is taking on the Aussies in their own backyard and aspire...
Now, It's Shah Rukh Vs Sunny Deol
Of the top four companies, which collectively hold more than half of India's market share, two have pitted Shah Rukh...
Should Dhoni Have Done This Ad?
It is a pity that he does not take his youth influencer role more seriously and align his brand endorsements more...
Sachin vs Dhoni: Epic showdown; on and off the field
Tale of two sports shops and unfulfilled dreams of a former hockey player
Tata Group bags IPL title rights for Rs 2500 crore
IPL is the world's richest T20 tournament with an estimated brand value of $8.4 billion.
How HUL plans to serve the customers of tomorrow
Hindustan Unilever (HUL)'s decision to split its beauty and personal care division and place a renewed focus on...
Can Threads Be The 'Twitter Killer'?
'If Threads doesn't become a distinct identity, and just a text version in the shadows of Instagram, then it may...
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