The change will help companies address market rumours without being worried about the impact on deal pricing. Photograph: Francis Mascarenhas/Reuters......
Shedding its traditional look, Railways have decided to change the colour code of its high-powered electric locomotives from all-white to more vibrant hues. The state-of-art WAP 7 locomotive,......
When mKhoj, a mobile advertising platform, launched a mobile campaign for Reebok, little could it dream of 40 million targeted impressions, in just over six weeks, of the ad. But it did precisely......
Mass brands are aiming to invest more in creating the right mix of voice, text, and WAP to generate better consumer response. It is a regular weekday afternoon for Mumbai housewife Shilpi Lokhande.......
A recent study revealed that over 72 per cent of Indian consumers were at ease with mobile advertising and over 50 per cent were ready for personalised advertisements.The study was conducted by......
As megastar Amitabh Bachchan turns 70 tomorrow, fans across the world will be able to get closer to him with the aid of a new mobile phone application built as a tribute to the cinema legend.In a......
IMAGE: Beyoncé accepts the Best R&B Performance award for Black Parade. Photograph: Kevin Winter/Getty Images Women artistes were the big winners at the 63rd Grammy Awards. In fact,......