Electric locomotives to sport new look

Shedding its traditional look, Railways have decided to change the colour code of its high-powered electric locomotives from all-white to more vibrant hues. The state-of-art WAP 7 locomotive,......

Brands latch on to mobile advertisements

When mKhoj, a mobile advertising platform, launched a mobile campaign for Reebok, little could it dream of 40 million targeted impressions, in just over six weeks, of the ad. But it did precisely......

Brands use missed call service to boost consumer experience

Mass brands are aiming to invest more in creating the right mix of voice, text, and WAP to generate better consumer response. It is a regular weekday afternoon for Mumbai housewife Shilpi Lokhande.......

Mobile advertising to go beyond SMSes and flash messages

A recent study revealed that over 72 per cent of Indian consumers were at ease with mobile advertising and over 50 per cent were ready for personalised advertisements.The study was conducted by......

Beyonce makes history at Grammys 2021

IMAGE: Beyoncé accepts the Best R&B Performance award for Black Parade. Photograph: Kevin Winter/Getty Images Women artistes were the big winners at the 63rd Grammy Awards. In fact,......