In Federal Court papers filed this month and reviewed by Reuters, Tendulkar said Sydney-based Spartan Sports International agreed in 2016 to pay him at least $1 million a year to use his image, logo and promotional services to sell "Sachin by Spartan" sporting goods and clothing.
Sports Minister Sarbananda Sonowal said that his ministry will identify 75,000 boys and girls for the planned National Sports Talent Search Scheme.
Asian Games gold medallist Swapna Barman will receive seven pairs of customised shoes, one each for the different events of Heptathlon, courtesy of sports giants Adidas.
Eight billboards for Adventure Outdoors urged people to bring in their 'I voted' sticker to enter a raffle for a Glock handgun or Browning rifle.
The franchisees from the National Capital Region were protesting against the new terms proposed by the German sports goods major for operating stores in India.
Italy, Spain, Portugal and India are among the countries easing coronavirus restrictions. Social distancing, mask wearing are the new norms as these countries continue to battle the virus pandemic, but are venturing out of their homes after extended periods of staying at home.
Pundits believe skipper Virat Kohli is blessed to have at his disposal arguably the best ever Indian pace attack.
There's now a big brand endorsement opportunity for the icon's colleagues.
Former captain Kapil Dev doffed his hat at the rise of cricket as a career option for youngsters, saying that parents now encourage their children to take up the game to earn a living.
A sports goods manufacturer in Jalandhar has invented the idea of using condom on the hook of the stick to make it smoother and stronger.
The minister also exuded confidence that India would be able to sustain 20 per cent export growth in the current fiscal.
Goa Cricket Association president Chetan Dessai, secretary Vinod Phadke and treasurer Akbar Mulla were today arrested by police for alleged misappropriation of over Rs three crore belonging to the organisation.
Sale of expensive sarees rose by 1,751 per cent while consumption of honey by 380 per cent.
Australian skipper Michael Clarke has signed a three-year bat sponsorship deal and the new bat has been manufactured in a factory in Jalandhar, a North India city.
Pakistan-born Aftab Farook who captained the Italian youth cricket team has been expelled from Italy for allegedly plotting an attack in the name of the Islamic State (IS) group according to media reports.
The India captain refused to renew the contract which ended in April this year, saying at the time that he would not ask people to consume something that he himself does not.
Sports Authority was sued on Thursday by the U.S. Soccer Federation, which accused the sporting goods retailer of running television and Internet advertisements tied to the World Cup without permission.
How could Indian athletes be sent to participate in the Winter Olympic that opened in Vancouver with mismatched uniforms.
Sports goods makers Adidas and Puma, founded by two feuding brothers, buried a 61-year-old grudge by playing a soccer match at their German hometown of Herzogenaurach to mark International Peace Day on Monday. With Adidas chief executive Herbert Hainer and Puma CEO Jochen Zeitz taking part, employees played in mixed teams to mark the annual day of global ceasefire and non-violence with the first reconciliation since brothers Adi and Rudolf Dassler split in 1948.
It would start with their products listing on Amazon.com and Amazon.co.uk.
Over 40,000 people working in various industries, including those in the export sector, in Jalandhar have lost their jobs primarily due to steep reduction in production -- a direct fallout of the economic slowdown dawning on India as a result of the global financial crisis.
In effect, the government proposes to relax the norms with regard to foreign participation in multi-brand retail by opening up these specialised sectors, while keeping grocery and consumer goods retail out of bounds. The move comes months after the Left parties, which were opposed to any relaxation of FDI norms for the retail sector, pulled out of the United Progressive Alliance government.
Former Brazil international Kaka made the most of his first appearance in the Major League Soccer All-Star Game as he helped lead his team past English Premier League side Tottenham Hotspur 2-1 on Wednesday.
The United Progressive Alliance plans to take advantage of the exit of the Left from its governing partnership to move swiftly on next-generation reforms like 100 per cent foreign direct investment in telecom services.
Hurricane Irma gave Florida a coast-to-coast pummelling with winds up to 130 mph, swamping homes and boats, knocking out power to millions and toppling massive construction cranes over the Miami skyline.
A pregnant Serena Williams makes the tennis superstar even more attractive to corporate sponsors, allowing her to extend her reach into maternity wear and motherhood products, sponsorship industry executives said.
'When a new superhero film releases, China creates figurines based on the film and puts them out in the market along with the film's release.' 'Does our domestic manufacturing sector been able to do it so quickly? No.' 'We have a large millennial population and we have to make products that are more in line with the tastes of those people.' 'The MSME sector can win back its customers only this way.' 'When they change with the consumers's needs, there will be a move towards Indian products.'
News of all that's transpired on and off the football field
Till such time as the study is complete, the plan to allow 51 per cent foreign direct investment in speciality retail sectors such as consumer electronics and sports goods has been put on hold.
What's the mantra for reviving ghost malls? Most important, a right mix of products. They also need to transform into community spaces.
Sreesanth has bagged contracts from beverages maker, Pepsi and sports goods company, Nike this month. Yuvraj Singh endorses 10 brands with an annual net worth between Rs 1.25 and 1.40 crore a brand.
Commerce and Industry Minister Kamal Nath on Tuesday said he will talk to Prime Minster Manmohan Singh for reduction of import duty on American cult bike Harley Davidson.
Surveying Wal-Mart shoppers during the first weekend in December, America's Research Group found that 32% planned to buy electronic goods at the store this year, compared to 20% that did so in 2006.
The Department of Industrial Policy and Promotion has been working on the draft for the last several months. The areas coming up for review may include sports goods and airport ground handling services, besides gas and petroleum.
Adidas says the BCCI granted Nike only sponsorship and licensing rights and trademarks of the batsman only while playing for the country.
With a focus on top 4-6 metro cities, the company on Wednesday unveiled its first 'Adidas Originals' outlet here as it plans to open half-a-dozen more such stores in next one year.
The commerce ministry will put up a note to the Cabinet for 100% FDI in speciality retail like electronics, building equipment etc.
Setting eyes on becoming the number one sports goods brand in India in the next three years, German firm Adidas is undertaking a major retail expansion that will entail adding over 100 stores every year.
The company has zeroed in on eyewear and is mulling golf goods and kidswear in the near future.
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