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Young Indian professional dies in car accident in US

In a tragic incident, a 24-year-old Indian professional was killed in a car accident in the US state of Pennsylvania. Image used for representational purpose only. Photograph: Lindsay......

Who does Indra Nooyi belong to? India or US

Indian-American Indra Nooyi, the former chairperson and CEO of PepsiCo, still vividly remembers a 2009 meeting with the then US president Barack Obama and former prime minister Manmohan Singh......

USISPF Or USIBC? Who Gets Modi's Vote?

IMAGE: Prime Minister Narendra D Modi with the CEOs of 21 corporations in Washington, DC, June 25, 2017.In the back row (from left) is Mukesh Aghi, then president of the US-India Business......

Pepsi, Coke lose their fizz as Tamil Nadu begins boycott

A call by the Traders Federation in Tamil Nadu to ban sales of Coca Cola and Pepsi soft drinks came into effect on Wednesday with its president A M Vikrama Raja declaring drinks as......

Indian Corporate Refugees Say 'Dasvidania' to Moscow

'If a stranger refuses to pet my Russian dog, what treatment can I expect for myself?'Geetanjali Krishna reports from Dubai. IMAGE: Vkusno & tochka, which opened in Moscow, June 12, 2022,......

Pepsico's India story is getting crunchier

Pepsico's India story is getting crunchier. After beverages and chips, the US major is now betting big on the biscuits market in India - last week, Frito Lay, its foods division, launched what it......

'When An Influencer Promotes Everything...'

'All credibility is lost.' Kindly note the image has been posted only for representational purposes. Photograph: Kind courtesy RDNE Stock project/Pexels.com With the influencer industry......

Varun Beverages' growth strategy could help investors reap benefits

The expansion of VBL's snacks portfolio in Zimbabwe, Morocco and Zambia will be revenue accretive. Photograph: Kind courtesy, Varun Beverages Varun Beverages (VBL) has increased its Africa......

Pepsico plans 4 new plants in India

Focusing on India as a rapidly growing market, US soft drinks giant Pepsico would pump in an estimated Rs 700 crore (Rs 7 billion) to set up four new food and beverages projects by 2012. Just Days......

Brand isn't everything, says Pepsico India chief

D Shivakumar is a strict vegetarian, but that does not stop us from talking about fish. As we settle into a table at Varq, the Taj hotel’s contemporary Indian food restaurant, I explain my......

'Ancient Mantras In A Global Bed Of Music'

'It was great to have the Indian roots reflected in full force.' IMAGE: Chandrika Tandon after winning the Grammy's. Photographs: Kind courtesy Chandrika Tandon/Instagram.com Borders and......

Why Pepsi Roped In Ranveer Singh

Photograph: Kind courtesy RanveerSingh/Instagram Pepsi has signed up Ranveer Singh as its new brand ambassador as it switches to a new tagline -- 'Rise Up, Baby!' The change in tagline......

Dhoni Beats Bachchan, SRK!

Dhoni endorses 42 brands to Bachchan's 41 and SRK's 34. IMAGE: Mahendra Singh Dhoni at the M A Chidambaram stadium in Chennai. Photograph: ANI Photo At 43, Mahendra Singh Dhoni remains the crown......

Historic milestone: India women to play Test at Lord's

Lord's to host its first-ever women's Test between India and England Photograph: Kind courtesy BCCI Women/X Lord's, the 'home of cricket', will host its first-ever Women's Test between India and......

Should Dhoni Have Done This Ad?

It is a pity that he does not take his youth influencer role more seriously and align his brand endorsements more responsibly, notes Kanika Datta. IMAGE: Mahendra Singh Dhoni in a Lays ad.......

Cricket in Olympics: Multi-billion dollar broadcast market, BCCI's push and ICC pitch perfect presentation

IMAGE: Cricket’s inclusion in the 2028 LA Olympics was an outcome of a ‘pitch perfect’ presentation alongside several major contributing factors. Photograph: Adnan......

5 months after pulling out of IPL deal, Pepsi back as BCCI sponsor

Beverage major PepsiCo, which pulled out as title sponsors of BCCI's Indian Premier League in October, on Thursday entered into a four-year partnership with the apex cricket body as an associate......