After beverages and chips, the US major is now betting big on the biscuits market in India.
PepsiCo India's new CEO admits to being an ardent follower of the world's management gurus and they clearly mould his outlook.
Focusing on India as a rapidly growing market, US soft drinks giant Pepsico would pump in an estimated Rs 700 crore to set up four new food and beverages projects by 2012.
Joint Commissioner, Food and Drugs Administration, Pune, had suspended license for its for plants at Ranjangaon and Taregaon after an inspection in May 2009 found that company was using some ingredients which were past their "best before" date.
Soft drinks and foods major Pepsico India Holdings Pvt Ltd has applied to the Foreign Investment Promotion Board to invest an additional $200 million (around Rs 950 crore) as equity in its Indian operations.
Pepsico India Holding need not divest 49 per cent equity in bottling firms to Indian companies, with the government today exempting it from the obligation following change in FDI rules for the food processing sector.
Besides an aggressive marketing strategy for India, FritoLay is also taking Kurkure overseas by sharing manufacturing technology with its counterparts in the UK, the US and Pakistan.
The Supreme Court on Wednesday refused to grant any interim relief to the Kerala government, which had challenged the Kerala high court's decision to lift a ban imposed on sale of Pepsi and Coke in the state.
Pepsi as a brand has started analysing the impact of Indian cricket team's loss of face in the ongoing world cup and is likely to come out with a new advertising and branding strategy.
The state government of Karnataka has filed a case against Pepsico India under the Prevention of Food Adulteration Act, 1954, owing to the presence of pesticides beyond the permissible level in Mirinda and Pepsi brands of soft drinks.
The Delhi High Court on Monday directed the central government to conduct tests on samples of Pepsi and submit its report within three weeks.
Pepsi is testing waters for sports drinks in India with the launch of 'Gatorade' and said it would start manufacturing the product in India when sales register high growth.
Stung by the "pesticides report" on colas by CSE, Pepsi on Friday filed a writ petition in the Delhi High Court seeking to restrain the NGO from publishing the report, while asking for an independent evaluation of the "damaging" report.
Government is believed to have given the go ahead to cola giant Pepsico to acquire one of its franchisees by bringing overseas funds while making it mandatory on the soft-drink conglomerate to divest 49 per cent equity in the same within five years.
According to Nielsen India online viewership has doubled since 2011.
Out of total 5,842 registered water packaging units, 1,495 units have both BIS and FSSAI licences, while 4,347 units have only BIS certification.
Even as traders in Tamil Nadu continue to boycott Coke and Pepsi, a few homegrown beverage brands are raking in the profits, says T E Narasimhan.
A call by the Traders Federation in Tamil Nadu to ban sales of Coca Cola and Pepsi soft drinks came into effect on Wednesday with its president A M Vikrama Raja declaring drinks as 'toxic' for consumption.
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