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What's next after 'Acche Din' in 2019?

'It does not appear that the campaign of 2019 will be positive.''It is unlikely that there will be an 'achche din'' style slogan either from the government or the Opposition,' says Aakar......

WTF NEWS: It's Weird, True and Funny

A new 'Tweeting Bra' has been designed to send breast exam reminder each time it is unhooked, to promote breast cancer awareness in Greece. The social undergarment designed by 'OgilvyOne Athens',......

That's how outdated views about women are!

A new ad campaign from UN Women, an organization dedicated to gender equality and the empowerment of women, has highlighted how bigoted and outdated views about women still are even in the domain......

Bell Bajao ad campaign wins international laurel

Breakthrough, an organization that uses popular media to advocate women's rights in India and fight for stronger immigrants' rights in the United States, has won the Cannes Silver......

A first for an Indian! Piyush Pandey is Ogilvy's global creative head

This is the first time that an Indian has been elevated to this position, highlighting the growing importance of the domestic advertising industry in the global space.Viveat Susan Pinto reports.......

Ogilvy has rosy view on China and India

Advertising growth in emerging markets such as China remained robust this year and would help offset any slowdown in developed countries, according to Miles Young, who takes over as chief executive......

Postal department ropes in Ogilvy & Mather

The department of post has stepped into a high gear for a total revamp of its image. It has partnered with Ogilvy and Matherto help design a new logo and new uniforms to keep up with its new......

Ogilvy takes sports to villages

Can sports centres double up as business hubs bringing in ideas and products to villages? Sportsmen who sell brands on TV ads would not be shocked. And soon the trend may well spread to the......

How Motorola captured second spot in Nokia country

Take a second look at Loveleen Raina's email signature -- the word "Razr" appears before her cellphone number. Ogilvy & Mather's vice president, account management, isn't above a bit of subtle......

'The lovemaking scene in Kurbaan was necessary'

One would think directing A-listers like Saif Ali Khan and Kareena Kapoor would make first-time director Rensil D'Silva nervous. But the filmmaker claims he's not as he has got 18 years......

Ogilvy beats Casey in Match Play final

Geoff Ogilvy enhanced his status in the game by clinching his sixth PGA Tour title with a commanding 4&3 victory over Britain's Paul Casey in Sunday's final of the WGC-Accenture Match Play......

Woods' winning streak ends at WGC-CA

Tiger Woods's winning streak was snapped on Monday when Australian Geoff Ogilvy kept his nerve to win the WGC-CA Championship. Woods, who had won his last seven tournaments worldwide and had not......

Ogilvy overhauls pacesetting Woods

Tiger Woods surrendered his overnight lead to a charging Geoff Ogilvy in the third round of the Target World Challenge on Saturday. The world number one fired a two-under-par 70 in damp, cool......

IPL 11 promises bigger, better and brighter season

Best vs Best. Tiger vs Tiger.Star India, BCCI team up for a high decibel campaign for the cricket jamboree.Urvi Malvania reports. IMAGE: Actress Jacqueline Fernandez performs during the IPL 9......

HIL: Ashley scores twice in Ranchi Rays' win

IMAGE: Ranchi Rays’s Ashley Jackson celebrates. Photograph: Facebook Ranchi Rays came back from a bitter loss in their previous game to clinch a remarkable 7-3 win over table toppers Dabang......
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Ogilvy’s desi vibes

When WPP’s Ogilvy group recently launched 82.5 Communications, an “India-specific” creative agency that it said would cater to Indian... ...

https://www.thehindubusinessline.com/catalyst/ogilvys-desi-vibes/article26206812.ece
Taproot Dentsu beats Ogilvy India for Indian Premier League deal

11:40 AM | 31 Jan market stats Portfolio Loading... Select Portfolio and Asset Combination for Display on Market Band Select Portfolio Select Asset... ...

https://economictimes.indiatimes.com/industry/services/advertising/taproot-dentsu-beats-ogilvy-india-for-indian-premier-league-deal/articleshow/67768764.cms
Exit Vodafone pug, enter network engineer

The latest ad, done by O&M again, Vodafone’s ad agency, shows two engineers tinkering away in a dimly-lit highway tunnel. A year ago, telecom... ...

http://www.rediff.com/money/report/exit-vodafone-pug-enter-network-engineer/20190125.htm
How the 2019 poll ad campaigns will be different

'Last time, there was an incumbent and a challenger. This year, the roles have been reversed.''The challenger is the incumbent and the ones ruling... ...

http://www.rediff.com/money/interview/how-the-2019-poll-ad-campaigns-will-be-different/20190123.htm
'Massive changes sweeping advertising'

'You have to tear it all down if you want to build something new tomorrow.' Photograph: Adeel Halim/Reuters A new-age digital advertising and... ...

http://www.rediff.com/money/interview/martin-sorrell-massive-changes-sweeping-advertising/20190107.htm

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