'Last time, there was an incumbent and a challenger. This year, the roles have been reversed.'
'The challenger is the incumbent and the ones ruling then are now the challengers.'
'So, the realities have changed and so have the electorate's expectations.'
Ad agency McCann India was adjudged the Agency of the Year at the Effie Awards for the second consecutive year. Some of the biggest agencies in the country -- Ogilvy, J Walter Thompson and DDB Worldwide -- took part.
"Election advertising is a great time to study the consumer's mind, and to understand where the nation is headed," McCann India CEO and Asia-Pacific Chairman Prasoon Joshi tells Viveat Susan Pinto.