Stories are legion about the Karatmeter's use at that time. Hundreds of people standing in queue for testing, customers breaking down after discovering the actual purity of their jewellery and then becoming irate about the jeweller who had gypped them, the local jewellery industry leaning heavily on the Tanishq franchisees to desist from using it, some jewellers even threatening violent action.
Lowe Lintas is foraying into film and television production with Lintas Productions. The agency's chairman, R Balakrishnan ('Balki'), carved his name in Bollywood with Chini Kum, and the much-talked about Paa, starring Amitabh Bachchan.
After 22 years at MullenLowe Lintas and a total of 30 years in the ad world, R Balakrishnan bids adieu; will continue working on film projects.
Coke's latest commercial for the summer opens in a desert with children enjoying a game of cricket despite the blistering heat.
'Our clients need business. For business you need workers and so we decided to help'
As consumers constantly look for newer choices and wider options, it will be a major challenge for marketers to be tuned to their needs.
The Northpoint Centre of Learrning invites applications for its PG Programme in Advertising, Media and Marketing Communications.
Microsoft Corp on Thursday announced the India launch of its software Office 2010, which incorporates the popular Word, Excel and Powerpoint applications.
Sweeping 11 awards across eight categories including Ad Agency of the Year at the 2006 Effie awards, Lowe Lintas emerged the most decorated winner.
Bollywood superstar Amitabh Bachchan said he did not enter into "any contract" with Doordarshan to endorse its channel DD Kisan, contrary to reports.
He didn't think much of advertising awards, and yet as he moves on from Mullen Lowe Lintas, he leaves the agency at its strongest ever
The brothers, who began their ad journey a decade apart from each other, Piyush in 1979 and Prasoon in 1989, will be the eighth recipient of the award.
The sight and sound of the Liril Girl set the tone for ads that work at a subliminal level, and captivates viewers even to this day.
The latest ad, done by O&M again, Vodafone's ad agency, shows two engineers tinkering away in a dimly-lit highway tunnel.
It all started with Flipkart and Amazon trying to outdo each other - after Flipkart announced $1-billion fund-raising in July.
ASCI has released norms for fairness creams, saying these would go a long way in ensuring ads do not discriminate against people with dark skin.
The television business today contributes 7 per cent to Micromax's revenue and it posted a 70 per cent growth last year.
In the 1970s, when the detergent world stood on the cusp of a change, Indian consumers first learnt the difference between Sasti cheez aur acchi cheez (a cheap product and a good product) from the sparkling white saree-clad, Lalita ji.
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Scooters such as those from Kinetic Motors had become gearless by then and were no more family rides, but peppier individual modes of transport.
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