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Congress bets on anger against 'dhokha'
The Congress surveys, at least until now, have indicated the nationalistic fervour over the Pulwama terror attack is more an effort by mainstream media outlets, like news channels and newspapers,......
Is Coke biting off more mango than it can chew?
With Maaza, which already has the biggest share in mango beverages in the Indian market, Coke is betting on a winning horse, say experts. IMAGE: Varun Dhawan and Gulshan Grover......
Once upon a time in India Inc...
The list of corporations publishing biographies has lengthened steadily as companies have realised the effectiveness of story telling as a brand building tool. Kanika Datta investigates the......
How Samsung is battling a brand crisis
Acknowledging a mistake when a brand does not live up to expectations and promptly finding a solution are critical to preventing a crisis from blowing up, says Ritwik Sharma. Samsung’s latest......
Amul, Amazon among most recalled brands this IPL
Coca-Cola, third on the brand recall list, culled by Hansa Research, has a better recall ROI For brands, the Indian Premier League, the annual T20 cricket tournament organised by the Board of......
E-commerce firms' new mantra: Trust, convenience and easy returns
Even as new rules steer e-commerce companies away from discounts, two online giants have been changing their marketing pitch. Image: Campigns are focused on converting the older generation into......
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