Since the first Reit listing in 2019, the sector has grown to a market capitalisation of about $18 billion as of August 2025, and is projected to cross $25 billion by 2030.
Amazon India unveiled a dedicated marketplace section highlighting products with reduced tax burdens as the goods and services tax (GST) restructuring took effect on September 22, positioning the ecommerce giant to capitalise on lower consumer prices across electronics, appliances, and other categories. Its rival Flipkart, too, has rolled out its own GST-focused storefront, the GST Bachat Utsav, aimed at helping shoppers maximise benefits from the new tax rates across multiple categories.
As many as 81 per cent people support having rules for consumer e-commerce, but want more services-based platforms to have more clearly defined roles, a survey by community social media platform LocalCircles has found. The survey asked respondents to answer questions based on the recent draft Rules proposed by the ministry of consumer affairs. The responses found 81 per cent consumers wanting sales of products and services over electronic or digital networks to be governed by a set of electronic commerce rules.
The Supreme Court has permitted the sale and bursting of green crackers in Delhi-NCR for Diwali, relaxing the ban on green firecrackers as a temporary measure from October 18 to 21. The court has asked pollution control boards to monitor pollution levels and file reports. The order also includes measures to prevent the sale of non-compliant crackers.
The government on Wednesday asked e-commerce platforms to conduct annual internal audits to make sure that they are not resorting to manipulative tactics to mislead consumers and prevent them from making right choices -- a technique commonly referred to as dark pattern -- and submit reports to the Department of Consumer Affairs (DoCA). It comes just a week after Uber was issued a notice by the Central Consumer Protection Authority (CCPA) over its "advance tip" feature.
Festive sales are expected to surge 27 per cent to cross Rs 120,000 crore in 2025, driving Amazon and Flipkart to expand warehousing capacity by millions of cubic feet and extend delivery networks to thousands of new pin codes -- an infrastructure buildout that could reshape India's retail landscape for years.
The need of the hour is to support e-commerce companies through benign policies and not to treat them as mere cash cows.
Flipkart has long been under the ED scanner for alleged violation of FDI rules.
The Supreme Court is considering relaxing the ban on firecrackers in Delhi-NCR ahead of Diwali, citing practical concerns and the need to balance environmental and livelihood interests.
'Khadi is versatile, breathable and timeless. What's missing is consistent innovation and branding. 'If khadi is positioned as both cool and conscious, it can easily sit between denim's everyday appeal and today's comfort-driven trends,' says Designer Swatti Kapoor.
According to eBay, the percentage of transactions during the festival season declined marginally in Delhi, Mumbai, Bengaluru and Chennai.
What will it take to get India's poor broadband penetration to be seen as a problem and not as a condition, thus enabling real, serious e-commerce to take off in India?
The case may drag for a few years, experts say, as CAIT and DVM have said they will appeal against the interim relief granted to Amazon.
The rises in the sector follow an increasing churn rate.
'Our focus would be to onboard top 100 merchants in top 10 different segments.'
Nilekani noted that India is hardly doing USD 10-15 billion worth of e-commerce transactions a year and that's going to grow in 4-5 years to anywhere between USD 60 and 100 billion.
The proposed policy is increasingly becoming an item of negotiation, as the US pushes hard to change India's stance.
Despite the failure of most e-commerce players to meet orders through the first week of the lockdown, there has been no serious crisis, thanks to supplies from 11 million small kirana and mom-and-pop stores across the country with the support of over 300,000 distributors and wholesalers.
Industry experts said the major pain point would be tax collection at source, which would create a rift between sellers and e-commerce companies.
Under an Executive Order issued by the US administration on July 30, 2025, goods valued above USD 100 will be subject to customs duties in America with effect from August 29 onwards.
Competition Commission of India (CCI) has notified the regulations for determining the cost of production, a move that will help the watchdog to more effectively assess alleged predatory pricing and deep discounting practices especially in the quick commerce and e-commerce segments. As part of efforts to update the framework for assessing predatory pricing, the watchdog came out with the draft rules in February.
Portal to be launched in three months, says Future Group's Kishore Biyani
Hiring activity has gained momentum in anticipation of upcoming festivals like Raksha Bandhan, Dussehra, Diwali, seasonal sales and the wedding season.
Ecommerce firms will have it tough as govt turns down FDI proposal.
The founding members of The E-Commerce Council of India include Snapdeal, ShopClues, UrbanClap, Shop101, Flyrobe and Fynd, among others.
Ma is also exploring strategic play in one of the largest media houses in India.
Despite being an over Rs 7,000 crore (Rs 70 billion) sector, e-commerce is not the main driver of internet usage. In fact, it comprises only 4 per cent of internet usage.
Among other things, taking note of complaints against several Chinese e-commerce players such as Shein, Ali Express etc for sending shipments as 'gifts' to customers in India and avoiding duties, the government has now mandated that all e-commerce sites and apps must have a registered business entity. This will be the importer on record and subject to customs rules, report Subhayan Chakraborty, Neha Alawadhi and Karan Choudhury.
India's e-commerce sector is expected to touch $22bn in 2015.
The Enforcement Directorate (ED) has accused Karnataka Congress MLA K C Veerendra of collecting over Rs 2,000 crore through online betting sites. The agency alleges that Veerendra and his associates used various gateways and fintech service providers to mask their illicit activities.
USISPF slammed government's move and alleged that the amendments announced were without any consultation and are akin to changing rules in the middle of the game.
These stocks are overvalued and, therefore, one should not adopt a buy and hold strategy.
Buoyed by the success of e-commerce players like Jabongand Myntra, textile companies like Arvind Ltd, TT Ltd and Creative Lifestyles, among others are exploring the online market through their own e-commerce platforms.
Chartered accountant Nitin Kaushik's message to India's young workforce is clear: spend smart, save smarter and let money serve your goals.
E-commerce firms like Amazon, Flipkart, Myntra and others witnessed successful festive season sales this year, Experts say e-commerce adoption in the country is accelerating by multiple years or what it would have looked like in 2025.
Ajit Balakrishnan offers a thinking man's guide to e-commerce controversies.
Female students alleged that Saraswati used abusive language, sent obscene messages, and made unwanted physical advances.
Beware of spot offers and discounts aimed to lure you into binge buying.
'Amazon, Meta, Google, Microsoft have large operations in India and rely on smooth trade and data flows.' 'Restrictions could raise their costs, limit AI chip exports, and complicate their India strategies.'
E-commerce websites are developing online content in Indian languages.