Beverages major, Coca-Cola India, will use the might of Mumbai dabbawallas to lure customers to sample its orange juice drink, Minute Maid Pulpy Orange.
The city's Dabbawallas, who had once caught the fancy of Prince Charles for their super-efficient tiffin-delivery system, today shared the tricks of their trade with US Commerce Secretary Gary Locke.
For the first time on Friday, the dabbawallas in Mumbai will strike in support of social activist Anna Hazare's movement. The move is significant, since in their 120-year-old history, the dabbawallas have never gone on a strike.
'It wasn't a kiss. It was just a harmless, innocent, peck.'
Last week, lunch boxes delivered by Mumbai's formidable army of dabbawallas (delivery boys) came with a small tag.
The teenager's simple idea to solve a problem has been developed into an app which launched July 18 in Mumbai.
This season Mumbai has received its heaviest rainfall in the last decade, the Brihanmumbai Municipal Corporation claimed on Monday. The city has been witnessing heavy downpours since last four days. Authorities have declared Tuesday a public holiday in Mumbai after IMD forecast heavy rain for the city. Officials have said that people in Mumbai should avoid stepping out of their homes Tuesday due to heavy rains.
Case study suggests strategy to offer 'maximum bang for the minimum buck'.
Taken a picture of Mumbai you absolutely love? Share it with us right here.
Mumbai's dabbawallahs are the stars of an unusual exhibition.
The Shiv Sena on Monday termed the "assault" on Marathi-speaking populace in Karnataka by the police as "Kannada terrorism" and asked the Narendra Modi government to intervene.
Aarushi Agarwal makes a (very, very) strong case for you to go back to the two-wheeler!
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