'If I were a housewife, it would have been Ok. But I was set in my job and then suddenly I quit.'
What do you think of this Cadbury Dairy Milk commercial that uses ragging as a peg to sell its product?
A dominant leader in the volume segment, the company's latest move is designed to strengthen its presence in the value market as well.
Cadbury is looking to build on its dominant position in India's chocolate market by turning the country into a regional centre for cocoa production.
A report was positive for the presence of two dead and one live insect, FDA Commissioner Uttam Khobargade said in Mumbai.
The latest updates from the Tamil film industry.
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part from the TV commercial featuring the two actors, the company said it will also connect with the customers through a 360-degree campaign with outdoor, digital, radio and on-ground activities.
Instant noodle from Nestle is not the first food brand in India to have faced a tough time though
The Lucknow girl also tells you what you can eat during the lockdown.
The Mondelez portfolio in India also includes brands like Bournvita, 5-Star. Nikhat Hetavkar finds out how it stays relevant amid strong pushback from millennials over health effects of its products.
Mondelez has tied up with Warner Bros for its latest film Batman v/s Superman.
Get to know the Befikre girl better!
Bubbly is the latest in a string of brands that are touching the three-digit mark quickly.
The market share of Mondelez, which owns Cadbury, for its premium brands is way ahead of competitors, despite stiff fight in this arena.
Much of this has been made possible by the owners's insistence on building a team, rather than banking on a collection of talented individuals not necessarily suited to play alongside one another.
The superstar manages to retain the trust of consumers across age groups.
This is not the first time Gujarat Cooperative Milk Marketing Federation that owns brand Amul has chosen an unconventional method to protect its brand.
Rediff reader Kamaljit Medhi tells us how a chance meeting with Arpana rekindled their love in the sleepy town of Digboi.
In just 18 frames, the photograph of the dainty Sheena, with her winsome smile and starry eyes, dissolved, flesh falling off her facial bones, into what the CBI alleged was her corresponding yellowed, morose-looking skull with hollow, haunting eye sockets.
The endorsement career of India's megastar Amitabh Bachchan displays his relevance in diametrically opposite roles and product categories.
A comeback without a digital plan may turn out to be futile.
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