Buoyed by a rising demand, German luxury carmaker Audi aims to increase its market share in India to 25 per cent from the present 20 per cent by this calender year-end.
Buoyed by growing luxury car market in India, German luxury car-maker Audi India, on Monday launched its powerful sedan Audi R8 5.2 FSI with V10 engine in the domestic market.
'To become more Indianised we had to be more colourful,' Rahil Ansari, Audi's India head, tells Ajay Modi.
The three new variants include both diesel and petrol engines.
Audi, the German luxury car manufacturer, announced on Thursday the launch of the new Audi A6, the world's most successful business sedan, in India.
Buoyed by impressive sales last year in India, German luxury car maker Audi is gearing up to showcase a host of models, including the debut of its A3 sedan, at the upcoming Auto Expo.
The athletic silhouette with the dynamic flat rear window signalise urban sportiness.
Despite a general slowdown, Audi India has posted a dizzying growth figure of 123 per cent, selling 321 units in January-April 2008. All set to launch the new A4 sedan in July, Benoit Tiers, managing director, Audi India, tells Business Standard about the company's objectives.
Audi plans to launch a total of 10 products in India this year as it looks to fend off stiff competition from rival Mercedes-Benz.
The market for compact cars has become really cut-throat.
Rahil Ansari, 38, recently took charge as head of Audi India, one of the youngest brand directors in the German luxury car maker.
With 15% customs duty hike on locally assembled vehicles, it is cheaper to import from Thailand, says India MD
The company will upgrade software in airbag control unit.
Audi's 2015 sales were three per cent higher than its 2014 sales, which stood at 10,851 units.
The increase in prices across model range available in India would range from 3-5 per cent, effective January 1, 2014, the company said in a statement.
CarDekho team drove the facelifted version of Audi's immensely popular compact luxury sedan - A3 in Germany
Audi and Mercedes-Benz have already opened dealerships in Guwahati -- a gateway to all the north-eastern states -- and BMW intends to join them soon. Ajay Modi reports.
Audi launches Avant RS6 in India.
Most say they will review their Make in India plans as prices may top pre-GST level
The 1,968cc four-cylinder TDI diesel engine-powered A5 Sportback was a smooth drive, but the S5 Sportback with a 3-litre V6 TFSI quattro tiptronic engine was a mind blowing experience.
German luxury car maker Audi plans to launch around 10 new models next year in India as it looks to further consolidate its position in the country.
BMW's plant in Chenna now has 50 per cent localisation.
In response to Mercedes-Benz' new cars which it introduced in 2014, Audi is all set to launch 10 products in 2015.
Apart from a pavilion of vintage cars, there will be a Bollywood corner
Audi has an impressive line up of luxurious cars at the Auto Expo.
Audi India launched the second generation 2016 Audi R8 at the show.
Audi sold 10,851 units last year, higher than Mercedes-Benz, which sold 10,201 units.
Sachin Tendulkar, Virat Kohli, Katrina Kaif, Ranbir Kapoor and Alia Bhat all turned up at the 13th edition of the gala car fair.
The Audi mobile showroom will tour 30 cities over the next two years.
The company got back in the numbers game only in 2013.
Audi, currently, holds the crown of 'Numero-uno' luxurious automaker in the country and it is, by no means, ready to drop this prestigious title.
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