SRK's persona and brand power has been built over nearly 30 years of public acclaim and love. Brands perhaps believe that his troubles are transitory and that as a human brand he has long legs capable of striding over controversies, explains ad guru Sandeep Goyal.
'Characters that are closer to you are tricky because one tends to get lazy in their portrayal,' he says.
Seven years have passed since we first met the characters from Rock On.
Ever wondered how Bollywood films have grown snazzier over the years?
Who do you think is the world's hottest father? Take our poll and let us know.
The top posts on social media from your favourite Bollywood celebrities.
A look at the top tweets from your favourite Bollywood celebrities.
Every once in a while, has come a political movie led by a woman.
The sequel will be directed by Anees Bazmee.
The top posts on social media from your favourite Bollywood celebrities.
Top social media posts from your favourite celebrities.
Want a new hairstyle? Read this first.
Bollywood's superstars have already booked at least one holiday weekend.
Take the poll below and tell us who impressed you the most.
The last two months of the year have plenty of entertainment to offer.
That makes winning the National Award for Arjun Rampal even more special...
A look at the top tweets from favourite Bollywood celebrities.
The trailer is so gripping that you know something interesting is bound to happen, feels Syed Firdaus Ashraf.
Sushmita Sen looks back at the day that changed her life.
Malaika rocks in Pataakha's item song, Hello Hello!
The top posts on social media from your favourite Bollywood celebrities.
The couples posed for adorable selfies.
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