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He Brought Bharat To Indian Advertising

Few people have left the kind of imprint on India's advertising canvas as Piyush Pandey.An observer who seemed to know what made the country tick, a man who could find humour in life's everyday......

Casual Gaming To Gain From RMG Ban

'There is responsibility to make great games that are played by audiences, that fill the gap from an entertainment perspective.' Kindly note the image has been posted only for representational......

No remarks without expertise: HC orders influencer to remove Complan videos

The Delhi high court has directed the taking down of an allegedly disparaging video against nutritional drink Complan saying social media influencers cannot be reckless and comment on a subject......

Encroaching on others' rights, HC tells Jains seeking ban on meat ads

The Bombay high court on Monday asked three Jain religious charitable trusts and a city resident practising Jainism why they were seeking to encroach on the rights of others by appealing for......

Govt to issue guidelines for social media influencers over endorsements

The government will soon come out with guidelines for social media influencers, making it mandatory for them to declare their association with the product they endorse, sources said. Illustration:......

Advertising Council releases guidelines on ads for charity

Advertisements of charitable organisations and crowdsourcing platforms must not disrespect the dignity of the beneficiaries by showing their graphic images, the Advertising Standards Council of......

'When An Influencer Promotes Everything...'

'All credibility is lost.' Kindly note the image has been posted only for representational purposes. Photograph: Kind courtesy RDNE Stock project/Pexels.com With the influencer industry......

Healthcare sector most violative of advertisement rules, says Asci report

Maximum cases of advertisement norms violations were reported from the healthcare sector during 2023-24, followed by illegal offshore betting and personal care categories, according to the......

RMG Cos Stunned By Ban Bill

What has surprised the industry is that the Bill has been tabled without any consultation.Critics warn the ban on real-money gaming could fuel black markets, endanger 200,000 jobs and billions in......

Advertisements that Indians find 'offensive'

Six major triggers were identified – some expected, some new. Veenu Sandhu reports. Illustration: Dominic Xavier/Rediff.com An advertisement showing two women talking about Cars24’s......

Meet The New Influencers

Across the board, brands use influencers like a Bhuvan Bam or Kusha Kapila as the second or third rung of their strategy. The first rung is always a celebrity that has been created outside the......

How TV viewing has changed

'In the lockdown, family viewing became even more important.''Kids saw adult content and adults saw a lot of kids content.''The audience is no longer just the housewife, but the whole......

Sports Shorts: India demolish Australia in Thomas and Uber Cup

A summary of sports events and persons who made news on Monday IMAGE: Saina Nehwal in action. Photograph: Robertus Pudyanto/Getty Images Indian men's and women's badminton teams expectedly......

World Cup Final: Star Sports, travel firms in top gear

July 14 features three big-ticket sporting events -- the World Cup final, the Wimbledon men's final and the British Grand Prix.Urvi Malvania and Aneesh Phadnis report IMAGE: The Indians celebrate......

Test cricket overhaul: Countdown clock, free hit among MCC proposals

IMAGE: >The MCC's world cricket committee said that the World Test Championship, scheduled to kick off after the 50-over World Cup, was the right platform to introduce a standard ball across......

Is IPL no longer the world's top T-20 contest?

The IPL, all of a sudden, may have some catching up to do with the Big Bash, says Dhruv Munjal. IMAGE: Royal Challengers Bangalore cheerleaders perform their gig to Bollywood songs. Photograph:......