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Dhoni endorses 42 brands to Bachchan's 41 and SRK's 34.
This follows the industry's dissatisfaction with the current data provider, TAM Media Research, which has allegedly not been able to deliver data on all the 70 million cable and satellite households.
The Telecom Regulatory Authority of India floated a consultation paper on playing an active role in monitoring the Indian television viewership. TAM Media Research is the sole player in the monitoring market for the last 10 years. TAM's CEO L V Krishnan says govt should start regulating all types of rating outputs like daily newspaper polls done via SMS or even TV polls during elections and not just TV TRPs. TAM is often criticised for its poor sample size, TRP system, etc.
Some say they saw it coming, with the earlier Team India performance, cricket fatigue
Viewership after 10 pm in the four southern states is just about half of that in Hindi speaking markets.
Big FM topped in Bangalore and Mumbai, and Mirchi in Delhi in terms of reach. Big FM identified with its name, emerging as the radio channel with widest reach, a big achievement in just one year. The channel boasts of having 34 stations.
NDTV has filed a suit in New York against Nielsen Holdings for over $1.3 billion in damages.
The viewership numbers of the DLF Indian Premier League have thrown up a new trend that challenges conventional advertising wisdom. No less than 36 per cent of the television viewership for the first two matches played on April 18 and April 19 was contributed by women, according to TAM Media Research. All told, 8.2 million women in six metros (Delhi, Mumbai, Kolkata, Chennai, Hyderabad and Bangalore) watched cricket on television those nights, giving serials the miss.
Television Viewer Ratings (TVR) were down 18.7 per in the first six games, an average TVR of 3.76, as compared to 4.63 last season, according to Tam Media Research.
According to TAM Media Research, Shah Rukh Khan's Kolkata Knight Riders took on Vijay Mallya's Royal Challengers during DLF's debut match in Bangalore on Friday, the official television broadcaster Sony Max delivered a television viewership rating (TVR) of 8.21 across six metros Delhi, Mumbai, Kolkata, Chennai, Hyderabad and Bangalore. The elite viewership rating (Mumbai and Delhi) was 9.82.
Amitabh Bachchan, Shweta Tiwari and Sachin Tendulkar, who were at the first, third and fifth place in 2006, respectively, were not among the top five in 2008.
According to the latest report by AdEx India, a division of TAM Media Research, the growth in Internet portals' overall ad volume on TV during the period was dominated by 'Shopping Portals 'which recorded a maximum rise in advertisements per day. According to the report, average advertisements per day saw a rise of 240 per cent in January-August 2007 over the January-August 2006 figures.
Zee TV is fast closing in on general entertainment channel leader Star Plus in terms of viewership.
Television Audience Measurement Media Research, in association with Nielsen Media Research and IMRB International, is set to launch a new division, Radio Audience Measurement to track radio listenership.
The move follows an arrangement with the dept of consumer affairs.
NDTV has sued Nielsen for allegedly manipulating viewership data in favour of channels that were willing to give bribes.
We asked colleagues, present and past, to reflect on a man who has made such a difference to their lives and careers. Here it is then, a rich collection of memories that offer enchanting glimpses of the enigmatic Ajit Balakrishnan.
Twitter is planning to replicate parts of its India election strategy across countries that go to polls this year, after it emerged as a key tool for politicians and media companies during the world's largest democratic exercise.
Dhoni presently endorses a healthy 25 brands, and found himself in fifth place on the Forbes India Celebrity 100 list last year, with earnings worth almost Rs 136 crore. How much of that is set to change, given that Dhoni has chosen to call time on his international career?
Rs 200-cr burden likely for TV rating agencies.
Advertising agencies admitted that conversations had begun with their clients to exercise restraint while using brand endorsements featuring film actors whose names appeared in the probe.
IPL will always be the safest bet for advertisers from April to June.
This theory of 'Hindus vs the rest' sees the two communities as two separate blocs. Isn't that the two-nation theory? What of the deep bonds that the communities have on the ground? asks Jyoti Punwani.
In its bid to grab eyeballs in the regional space, Big Magic rebrands channel, sets up production unit in Patna
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