The Sensodyne IDA Shining Star Scholarship Programme 2025-26 is open to students in the first year of their Bachelor of Dental Surgery programme.
The sensitivity segment has quadrupled in the past two years, due to the aggressive marketing effort of both GSK and Colgate.
With the expectation of a big rise in the market for 'sensitive toothpastes' in the near term, GlaxoSmithKline (GSK), the largest company in the health food sector, has forayed into this category in India with its biggest global brand, Sensodyne Toothpaste. This has been launched across all metropolitan and Tier-I cities.
Other Health Food Drinks brands of GSK -- Boost, Maltova and Viva -- would come to HUL's portfolio by virtue of the merger, making it a leading player in the segment.
The oralcare major has kept its ears firmly to the ground, pushing products into the hinterland and is holding fort in urban India with innovation for continued volume growth.
Bubbly is the latest in a string of brands that are touching the three-digit mark quickly.
Both competitive intensity and environmental factors are contributing to the leading oral care brand's pain points
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