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Rediff News  All News  » Getahead » VOTE! Want low-crunch chips for women?

VOTE! Want low-crunch chips for women?

February 09, 2018 10:17 IST

PepsiCo head Indra Nooyi believes so but we want to know what you think.

Lady chips

Pink chips for women.

Not, thankfully, yet.

Chips created specially for women.

Not, thankfully, yet.

But, if PepsiCo head Indra Nooyi has her way, there will be snacks especially created for women.


During a podcast on Freakonomics Radio last week, she was asked if men and women eat Doritos, a chips brand from the Pepsico stable, differently.

Her reply? 'They (Women) don’t like to crunch too loudly in public. And they don’t lick their fingers generously, and they don’t like to pour the little broken pieces and the flavor into their mouth.'

Then she was asked if they were planning a ‘male’ and ‘female’ version of chips.

Nooyi explained, 'It’s not a male and female as much as, ‘Are there snacks for women that can be designed and packaged differently?’ And yes, we are looking at it, and we’re getting ready to launch a bunch of them soon. For women, low-crunch, the full taste profile, not have so much of the flavour stick on the fingers, and how can you put it in a purse? Because women love to carry a snack in their purse.'

Twitter exploded. And how.

Writer, director Ali Vigevano @alivingiango tweeted:
women: give us equal pay
the world: look, a KFC female colonel!
women: we said equal pay
the world: doritos won't crunch anymore!!!
women: EQUAL PA-
the world: have you tried "BIC PENS FOR HER"??

Kim Bongiorno‏ @LetMeStart tweeted:
Questions I have about the forthcoming lady Doritos:
1. May I request they be salted with the tears of our enemies?
2. Will they be priced to align with the gender pay gap?
3. If a lady is OK with crunching, crumbs and public eating, is she banned from purchasing them?

Destany‏ @notdestany tweeted: As a woman, I hate the manly, too loud sound of a chip crunching. This is the exact snack my delicate mouth needs. Hopefully the edges won't be too sharp (:

Hend Amry @LibyaLiberty tweeted: speak for YOURSELF. i have long been waiting for a lady chip, and will now launch a campaign to pressure the Doritos company to add a kind of hijab-like layer to each modest serving. #Shariatos

Rituparna Chatterjee‏ @MasalaBai had this to say: So, to all girls growing up into women: to hell with them. Crunch your chips, lick the sauce off your fingers, chomp your food, take delight in what you eat. They made up the rules for you as they went anyway, you can do the same.

Hoping to curtail the Twitterstorm, Doritos later tweeted, ‘We already have Doritos for women -- they’re called Doritos, and they’re loved by millions.’

Do women really want crunch-free chips and other snacks for well-mannered ladies who don’t want to shock the neighbours when they delicately bite into a crackly snack?

Let us know by choosing one of the options below

Photograph: Kind courtesy DoritosGrabBag/YouTube

Rediff Get Ahead Bureau