After Bobby Kumar's exit over controversial Ford ads, industry is abuzz with speculations on his replacement.
'As the world changes, we will be on a constant change programme too,' advertising agency J Walter Thompson Global Chief Executive Officer Tamara Ingram and South Asia CEO Tarun Rai tell Viveat Susan Pinto.
'We did take after take, confusing and stressing her out, until she just threw up her hands and said she couldn't do it.' 'She was close to tears.' A fascinating excerpt from Adman Madman: Unapologetically Prahlad by Prahlad Kakar with Rupangi Sharma.
WPP also plans to introduce 24/7 Real Media, a digital marketing firm, in India and the rest of Asia.
As competition heats up, health drink brands like GSK, Mondelez, Nestle get more aggressive with promotions and promises.
So you've grooved to the tunes of Airtel's latest ad featuring college students. Here's what went behind the scenes and how the commercial was made!
An interview with Martin Sorrell, one the advertising world's biggest names.
'Once an ad, or a brand, has taken a stance, it should have the guts to stick to it.' 'You can't put out an ad and then issue an apology.'
An interview with Suresh Ramanathan, teacheer, consumer behavior and advanced marketing strategy at the Graduate School of Business, University of Chicago.
Ad agencies JWT, Ogilvy and Grey International have more than a parent in common. In India, at least, executives from these agencies fly the same airline, stay in the same hotel chains or send documents through the same courier company.
He was the chairman of R K Swamy/BBDO Advertising Private Ltd.
Doyen of Indian advertising R K Swamy died at his residence in Chennai on Thursday.
This is an effect of general slackening in economic growth; however, this is not true of digital media, where business is booming.
An astute advertising professional, he took Ogilvy & Mather India to the number one position after coming on board as managing director in 1994
'What fascinated me always was Alyque's ability to think in the vernacular despite his South Bombay and genteel upbringing,' notes Sandeep Goyal. 'Lalitaji or Hamara Bajaj were obviously not birthed in the hallowed environs of the Bombay Gymkhana.'
Though Dentsu Aegis says C P Arora left the business in July 2016, his Twitter handle and LinkedIn profile continue to refer to him as Group CFO of Denstu India.
'It does not appear to me that the campaign of 2019 will be positive. By that I mean it is unlikely that there will be an 'achche din' style slogan either from the government or the opposition.'
Cassandras and Congressis may sneer at the findings, but the Times Now poll indicated that the Modi government was very much on its way to a second term.
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