In first major growth in 5 years, 2,000 advertisers were added in Jan-Sep 2015.
India is expected to be among the top contributors in terms of incremental ad spends in the world, only behind the US and China.
India is Facebook's largest market with 250 million active monthly users. Along with Google, it has a 70 per cent share in the Rs 1,000 crore domestic digital ad market.
Ad spends to revive in 2018; India likely to add Rs 47,028 crore in the next five years
'That it is happening in the second half of the year, during the festive season, will only encourage many to step up advertising.'
By toxic, the reference is to material that whips up hatred, is discriminatory in nature and has explicit sexual and pornographic content.
Ban on high-value currency sends advertising industry into a tailspin.
'The tipping point for digital in China was the evolution of the mobile ecosystem.'
Ad rates on regular days are less than half, media planners said.
Advertising agencies admitted that conversations had begun with their clients to exercise restraint while using brand endorsements featuring film actors whose names appeared in the probe.
Parties expected to splurge a fourth of advertising budget on social media.
Newspaper readership was 50 per cent in the 16-19 year age group, the highest in any age segment, followed by 42 per cent each in the 12-15 years and 20-29 year age group.
Apart from digital advertising revenue, both companies want to reach out to the 'next billion' Indian customers. After all, around half of the 1.3 billion population is still not on the net and this represents a challenge as well as an opportunity.
Will the warning shots from giants like Unilever and P&G break digital growth?
Change is being led by a transformation on the digital front. Pavan Lall reports.
Star's maths is simple: It expects to make something close to Rs 40 billion from the two properties in the first year (2018) itself, which is pretty close to its break even point
The election tamasha that was successfully taken online by the BJP during the 2014 general elections is playing out in a bigger avatar, reports Sanjay Jog
The election tamasha that was successfully taken online by the BJP during the 2014 general elections is playing out in a bigger avatar, reports Sanjay Jog
IPL will always be the safest bet for advertisers from April to June.
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