The Tata group is planning a big splash.
One hundred years from now, of course, I expect Tata to be much bigger and more global than it is now.
Singapore Airlines has given new brand names to two carriers it controls - SilkAir (short-haul) and Scoot (low-cost, long-haul.
The $2.25-billion Godrej Group is considering leasing its flagship name to group companies for a royalty fee, a model similar to the one adopted by Tata Group, India's largest conglomerate.
Famous and long believed to be trusted Indian brands have wilted against foreign brands, says Mohan Guruswamy.
Dell emerges the most attractive among technology players.
The branding exercise is estimated cost Rs 100-200 crore to the Tata Group.
Ratan Tata was the first one to realise that Indian companies had become a prisoner to tradition and needed to radically innovate.
Nexon is the first sub-4 metre sports utility vehicle from Tata Motors' stable and is expected to give a tough competition to the likes of Maruti's Vitara Brezza and Ford's EcoSport.
In 2014, Tata group had launched Tata Engage, a group volunteering programme that already has participation of over 55,000 employees of the group from over 100 companies spread across 65 countries.
'The Tata group will need for its new leader to show the same foresight and willingness to go against conventional wisdom at times to keep the group's aspirations high and uphold the values of innovation, ethics, corporate responsibility, trust and leadership that are frequently associated with the Tata name.'
The numbers in India may not be as big but the opportunity for serious growth is all there.
Attractions range from start-up challenges to non-monetary perks; employee stock options also play a role.
No Indian auto brand (including Tata or Mahindra) is well-known globally.
A long-time driver of SUVs from Tata Motors, Rajesh Karkera/Rediff.com steps on the gas with the Bolt, the new turbocharged petrol hatchback and comes away impressed.
India Inc has few leaders who are likely to grab headlines in 2015.
'The crisis-hit brand needs to react, and react without sounding outraged or angry. '
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