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Parle Agro

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Ramesh Chauhan's Bisleri to take on Prakash's Frooti with mango drink

It is unclear though how Parle Agro, which has Bailey packaged water in its portfolio, will respond to Bisleri’s foray into mango juice drinks.  Twenty-five years after parting ways,......

Frooti, Appy to be costlier

Parle Agro, the Rs 950 crore (Rs 9.5 billion) FMCG company, has raised prices of its Frooti and Appy Classic drinks after a decade. This has come at a time when commodity prices have dropped and......

Parle scripts novel strategy to market confectione

Parle Agro, which has just entered the confectionery market with Simply Imlee, is making sure that it is covering all possible distribution alternatives.The product, which was first launched in......

Now, Coca-Cola plans to take Maaza overseas

Maaza is the country’s top mango juice drink despite competition from brands such as Frooti and Tropicana Slice growing in the past few years. he world’s largest beverage maker,......

Beverage, ice-cream makers smile as heat wave rises

This summer could turn out to be one of the better seasons for beverage and ice-cream makers, going by forecasts of weather conditions. This is in stark contrast to last year when companies......

How Kohli's absence in Asia Cup hits Star India's plans

While it is difficult to put a number on how much the impact on the ad sales tally could be, it is quite possible the broadcaster will not be able to make its Rs 2-billion target, says Urvi......

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