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2nd year running, brands take a backseat for Ganeshotsav amid curbs
With a cap on the size of idols, ban on processions and restrictions on devotees visiting pandals, celebrations are toned down for the second year in a row. IMAGE: A priest wearing a protective......
Now, Coca-Cola plans to take Maaza overseas
Maaza is the country’s top mango juice drink despite competition from brands such as Frooti and Tropicana Slice growing in the past few years. he world’s largest beverage maker,......
Ramesh Chauhan's Bisleri to take on Prakash's Frooti with mango drink
It is unclear though how Parle Agro, which has Bailey packaged water in its portfolio, will respond to Bisleri’s foray into mango juice drinks. Twenty-five years after parting ways,......
Smaller packaged food cos come into their own
While larger companies like Nestle India, Britannia and the like are often mentioned, some mid-cap companies are also expected to grow at a rapid clip. IMAGE: Food companies that operate in varied......
Windfall for cos as consumers shift to branded dairy products
Parag Milk Foods, Prabhat Dairy, Hatsun Agro and other dairy companies are sharpening their gaze on the retail space and buttering up their customers with new offerings be they butter, cheese,......
How Kohli's absence in Asia Cup hits Star India's plans
While it is difficult to put a number on how much the impact on the ad sales tally could be, it is quite possible the broadcaster will not be able to make its Rs 2-billion target, says Urvi......
Why advertisers are spellbound by IPL
As many as 80 brands are riding the digital and television broadcast this year.Arnab Dutta, Samreen Ahmad and Urvi Malvania report. IMAGE: Rishika Lulla Singh, CEO, Eros Digital, with RCB's......
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