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Big brands are keen to tie up with IPL for advertising purposes.
This was the highest rated show in the week under consideration (August 17-23, 2014). The show outdid shows like Diya Aur Baati Hum (Star Plus), Jodha Akbar (Zee Tv) and Kumkum Bhagya (Zee TV).
Until 2014, Discovery's channels were distributed as part of a joint venture with Multi Screen Media.
Shooting in small towns, to establish a connect, will increase the sampling of the channel itself.
The number of matches in the tournament will come down by 44 per cent, from 60 to 34, if the tournament is played among six instead of eight teams.
MS Dhoni-led team has lost its number one position to Kolkata Knight Riders.
The event will be telecast on MSM's sports channels -- Sony Six and Sony Six HD in English - and Sony Aath, the network's only regional channel, in Bengali.
The six are English dailies the Hindustan Times, The Hindu and The Telegraph; their sister publications The Hindustan and The Hindu Tamil; and Ananda Bazar Patrika.
The four major Hindi general entertainment channels -- STAR Plus, Sony, Colors and ZEE -- have all launched music and dance reality shows in the 9-pm slot on weekends.
IPL will always be the safest bet for advertisers from April to June.
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