The puppet masters of viral marketing

He woke up in a pool of sweat, with bruises on his arms, his ankle badly swollen. He'd had another terrifying blackout, the kind he'd been experiencing ever since he began beta-testing Sega's......

PICS: Medvedev stuns Alcaraz; meets Djokovic in US Open final

Images from the US Open men's singles semi-finals at Flushing Meadows, New York, on Friday. IMAGE: Russia's Daniil Medvedev celebrates victory over Spain's Carlos Alcaraz in the men's singles......

Djokovic vs Alcaraz: A headline act at the Big Apple

  IMAGE: The prospect of a third Novak Djokovic vs Carlos Alcaraz final in two months has excited the tennis world and is more than marketing hype. Photograph: Katie Stratman-USA TODAY......

PIX: Nadal sees off Medvedev in epic to win 4th US Open crown

Images from the US Open final played at Flushing Meadows on Sunday IMAGE: Rafael Nadal celebrates with the championship trophy during the trophy presentation ceremony after winning te US Open......

HOTTEST Sporting Buzz: Serena flaunts her killer curves!

Serena Williams, centre, with her friends. Photograph: Instagram Tennis star Serena Williams recently shared a photograph, showing off her killer curves in a beachwear. Serena Williams was......

Hottest Sporting Buzz: Sexy Abbey flaunts her toned figure

Rediff.com brings you the buzz around celebrity sportspersons and their glamorous lives!   English footballer Peter Crouch's sexy wife Abbey Clancy modeled her new festive collection,......