The longest running advertisement campaign has also found a place in the Guiness Book of world records.
Big players are repositioning packaged yogurt as stand-alone breakfast option or health dessert.
Advisory in this regard was issued by the Gujarat government three days before Prime Minister Narendra Modi announced demonetisation of Rs 500 and Rs 1000 notes.
Asia's largest dairy Gujarat Cooperative Milk Marketing Federation Limited (GCMMF), which markets the Amul brand, is planning to achieve a turnover of Rs 30,000 crore (Rs 300 billion) by 2018, two years ahead of its target date "considering the consistent growth that it has been recording over the last five years."
Even in her 50s, the Amul Girl has far greater clout than any brand ambassador in India. And India's largest dairy organisation may soon cash in on that. Sohini Das reports.
Amul, Gowardhan raise prices by Rs 2 a litre; others might wait for some time.
Amul owned and marketed by Gujarat Co-operative Milk Marketing Federation (GCMMF), has beaten all other Indian brands to notch the 89th position in a 'Top 1000 Brands of Asia' survey conducted by Campaign magazine.
Formed in 1946, Amul is jointly owned by 3.03 million milk producers in Gujarat.
Company has been test marketing the whey-based drink across the country since 2006, but this year the beverage will sport a new look and packaging.
Consumers in Delhi and Gujarat will have to cough up more for milk as Gujarat Co-operative Milk Marketing Federation (GCMMF), which owns and markets Amul brand of milk and milk products in the country, has decided to raise the retail prices of milk in these two markets.
GCMMF member daires do not rule out the possibility of price rise.
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Amul will now export dairy products to Russia.
The price of 100 gram butter pack has been raised from Rs 23 to Rs 25 per pack, and the hike comes into effect from next week as new stocks are being dispatched.
How Amul is changing the face of dairying in Jammu & Kashmir. Some 15,000 dairy farmers, many women, are participating in the initiative.
While an informal network is already in place to handle the modern trade channels, a more structured and formal unit is expected to be set up soon.
From modest milk chocolate for kids 45 years ago to sophisticated dark chocolate for adults, Amul is a part of India's history.
Dairy unions on Tuesday unanimously approved the Gujarat Co-operative Milk Marketing Federation's proposal to bring all 12 district co-operative milk unions under the Amul brand.
This is not the first time Gujarat Cooperative Milk Marketing Federation that owns brand Amul has chosen an unconventional method to protect its brand.
The Gujarat Cooperative Milk Marketing Federation expects a 10 per cent growth in sales turnover during the current fiscal and plans to open 500 'Amul Preferred Outlets' across India.
Prices of milk and derivatives such as cheese, butter, curd and skimmed milk powder were subdued for two years, on a supply surplus.
The dairy company has alleged that Google India and also goDaddy.com were misusing their platforms for earning revenues through advertisements on fake B2B campaigns that duped innocent individuals seeking Amul franchise across India.
Some players have already raised prices; others in wait-and-watch mode.
Gujarat's Amul bagged the top slot with 7.2 per cent share, followed by Mother Dairy and Britannia Industries.
'Amul has never replaced premium ingredients with cheap ones.'
The Rs 1-trillion organised dairy market is dominated by co-operatives in almost every state.
The Gujarat Co-operative Milk Marketing Federation Ltd, the country's largest dairy products distributor and the owner of Amul brand, has also indicated that prices of milk are likely to remain relatively stable in the next 24 to 48 months.
Pond's, Parle-G, Cadbury, Asian Paints and Amul have captured the changing face of India through the seven decades
Nearly 40% of the annual sales happen during April to June.
With a new campaign for Gatorade and renewed thrust on sports drinks, PepsiCo looks to make the most of the growing passion for fitness in the country.
Two giant brands get into a slugfest over the goodness of ice creams and frozen desserts, reports Sohini Das.
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