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New Spiderman film casts a wide web of brand tie-ups

The movie has attracted 60 brands as merchandise partners and seven media partners Spiderman can swing up and down but his popularity seems to only soar. The latest movie in the Spiderman......

Lego's Indian CEO!

Bali Padda will head the second-largest toymaker in the world.Viveat Susan Pinto/Business Standard reports. He's barely known outside the world of Lego, but that hardly seems to bother Bali Padda,......

Amid exits, Mattel seeks to calm nerves

Senior Asia Pacific vice-president to visit India this month, apprise related parties of developments Mattel Inc, the world’s largest toymaker, is sending its top brass to calm nerves at its......

Funskool plans range of movie-based toys

Funskool is planning to introduce a range of movie-based toysto tap an estimated Rs 1,250-crore (Rs 12.5 billion)Indian toy market. "Advancement in technology and demand for new variety in toys is......

Chinese toys? Not a threat to Indian cos

Having survived the imported Chinese toys that nearly killed the Indian toy industry, the Rs 2,000-crore (Rs 20 billion) domestic toy industry has come a long way. A K Bansal, chief managing......
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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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