» Business » Funskool plans range of movie-based toys

Funskool plans range of movie-based toys

Source: PTI
Last updated on: July 28, 2009 13:55 IST
Get Rediff News in your Inbox:

A Funskool ad.Funskool is planning to introduce a range of movie-based toys to tap an estimated Rs 1,250-crore (Rs 12.5 billion) Indian toy market.

"Advancement in technology and demand for new variety in toys is propelling toy companies to think differently and innovate to introduce new kinds of toys...The toy makers have drawn the connecting link between movie mania and love for toys to introduce toys based on movies," Funskool India Ltd vice president (sales & marketing) R Jeswant told PTI.

He said the company's range include collections from Spiderman, Iron-Man, Hulk, Indiana Jones and Transformers, besides toys based on cartoon characters like Son Pari, Tom and Jerry and Dora the Explorer.

"Our next launch in this segment will be G I Joe. Besides this, we intend to keep introducing such toys based on the popularity of upcoming movies and demand for such toys," Jeswant said, without giving further details.

The company's movie based toy collection comes at prices starting from Rs 175. The latest range of Transformers toys has been introduced in 14 assortments with several variants.

Get Rediff News in your Inbox:
Source: PTI© Copyright 2021 PTI. All rights reserved. Republication or redistribution of PTI content, including by framing or similar means, is expressly prohibited without the prior written consent.

Moneywiz Live!