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How brands are padding up for the ICC World Cup

In India, cricket beats all other sports hollow when it comes to sponsorships and the World Cup is an opportunity no brand wants to miss. Virat Kohli is everywhere, not just getting his gear on......

With Rs 100-crore endorsement kitty, is Dhoni setting up the end game?

He is the face of the e-sports platform Dream11, the fantasy league platform, online bus ticketing platform RedBus, web hosting company, GoDaddy as well as traditional big-ticket brands such as......

How Sachin continues to score big

Five years into retirement, the little master is the third highest paid sports endorser. How did he script his return to relevance?Urvi Malvania finds out. Photograph: Hitesh......

When it comes to sports sponsorship, cricket is still the king

A true indicator of the country’s fanatic obsession with cricket is that the player with the third highest endorsement value is someone who retired from the game in 2012: Sachin Tendulkar.......

Is it time for cricketers to worry?

Cricket still leads when it comes to sponsorship, but other sports are bridging the gap at a fast clip, says Urvi Malvania.    IMAGE: Virat Kohli, seen here promoting TISSOT watches, is......

Gold medal? No thanks! Advertisers only want Kohli

India's list of non-cricket sports stars is growing, but when it comes to endorsement deals, the bulk of the money is spent on a handful of cricketers, reports Urvi Malvania. IMAGE: Badminton star......

IPL teams leverage star power

Even though CSK was benched for two years, the popularity of the team, mainly because of the their player line-up and its swashbuckling skipper Mahendra Singh Dhoni, is intact.Urvi Malvania......

'Stench' of Nassar scandal will dog USA Gymnastics for years

IMAGE: Larry Nassar, centre, a former team USA Gymnastics doctor who pleaded guilty in November 2017 to sexual assault charges, turns to address his victims in the courtroom during his sentencing......

Sports Shorts: India drawn with Germany in Champions Trophy hockey

VR Raghunath of India celebrates after scoring from a penalty corner during the Mens Hockey match between India and Wales. Photograph: Ian Walton/Getty Images The Indian hockey team has been......
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How brands are padding up for the ICC World Cup

In India, cricket beats all other sports hollow when it comes to sponsorships and the World Cup is an opportunity no brand wants to miss. Virat... ...

http://www.rediff.com/money/report/how-brands-are-padding-up-for-the-icc-world-cup/20190529.htm

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