A true indicator of the country's fanatic obsession with cricket is that the player with the third highest endorsement value is someone who retired from the game in 2012: Sachin Tendulkar.
Five years into retirement, the little master is the third highest paid sports endorser. How did he script his return to relevance?
Cricket still leads when it comes to sponsorship, but other sports are bridging the gap at a fast clip, says Urvi Malvania.
He is the face of the e-sports platform Dream11, the fantasy league platform, online bus ticketing platform RedBus, web hosting company, GoDaddy as well as traditional big-ticket brands such as Colgate.
Uber, Puma, Nissan, Britannia have already lined up for the upcoming parade of cricketing nations, looking to align with the game and its legion of fans
Former India captain and Team Director Ravi Shastri on Wednesday said other sports should try to emulate the BCCI to start producing champions at the global level.
The scandal stemming from longtime USA Gymnastics doctor Larry Nassar's sexual abuse of young female athletes could take a financial toll on the sports federation for years, sponsorship executives said.
A bronze medal in wrestling gets brands talking about a potential endorser joining the ranks of past Olympics stars from India, Abhinav Bindra and Vijender Singh
Eleven years into the league and after a 70 per cent year-on-year growth in merchandise sales over the past three to four years, albeit on a low base, the franchise owners are coming up with innovative games and shows around their teams besides spinning a wider range of merchandise around their star players.
India's list of non-cricket sports stars is growing, but when it comes to endorsement deals, the bulk of the money is spent on a handful of cricketers.
'The IPL is by the biggest sports property in the country and having it will give any digital video player an edge.'
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