MS Dhoni-led team has lost its number one position to Kolkata Knight Riders.
Tech major is in discussion with film-makers, sport administrators to enter the fast-growing sectors.
Ten out of the 16 sponsors will appear on team's apparel.
Kohli is rated very high on being distinctive, stylish and prestigious.
CSK is reinventing itself to get rid of the controversies and improve brand value
To unravel Khan's overseas business, one has to rewind to 10 years ago when Londoner Richard James Moore floated a real estate company called Winford Estates in Surrey.
'This was Kohli's veneration for his master: The man who had inspired him to pick up a cricket bat in the first place, the man he had grown up watching. Just that now, he was exactly like him, or, dare it be suggested, maybe a shade better while chasing down daunting totals,' says Dhruv Munjal.
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