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What is Sachin doing at Sevilla FC?

By Rediff Sports
December 24, 2020 09:51 IST
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Sachin Tendulkar

IMAGE: According to Sevilla, Sachin Tendulkar embodies the passion of an entire country. Photograph: Sachin Tendulkar/Twitter

Cricket legend Sachin Tendulkar and Tennis great Rafael Nadal have been featured in the Spanish football club Sevilla FC'S 'Never Surrender' Christmas campaign.

According to Sevilla, Tendulkar embodies the passion of an entire country.

'Sachin wins the Laureus Sporting Moment (2000-2020) for being carried on the shoulders of his teammates after India won the World Cup, as a thank you from a proud nation,' Sevilla said.

 

Sachin Tendulkar

The club recently relaunched its brand and a campaign that aims to strengthen the positioning of Never Surrender, a message that is undoubtedly part of the club's DNA, as well as its way of understanding and facing life.

 

Video: Kind Courtesy, Sevilla FC/Twitter

>'The campaign features seven examples of Never Surrender as a key to success, the club wanted to focus on great sportsmen and women who, like Sevilla FC, have done their best without ever giving up in the face of the adversities of 2020. All these cases have filled millions of people with joy and pride, surpassing themselves at every moment and making the impossible come true,' the club said in a statement.

Sevilla featured Nadal for his triumphs at Roland Garros, beating all his rivals without dropping a single set.

"His demands of himself have led him to win this tournament 13 times in 15 years,' Sevilla stated

Other sports personalities who featured alongside Tendulkar and Nadal are badminton star Carolina Marin, motogp world champion Joan Mir and gymnast turned paralympic athlete Desire Vila.

'In a year that is difficult to forget,'Sevilla said, 'these values take on the greatest meaning, making it possible to develop a campaign with a message that is a faithful reflection of reality and of those who overcome it every day.'

'All these cases, including Sevilla FC's, have filled millions of people with joy and pride, surpassing themselves at every moment and making the impossible come true.'

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