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Star Value Pack most popular after Trai's TV channel pricing

April 10, 2019 08:30 IST

62% of residents in north India look at the change favourably after the implemen­tation of a new tariff order by Trai, finds research report on the migration on consumer TV viewing behaviour.

Photograph: Courtesy Wilkernet/Pixabay

The Telecom Regulatory Authority of India mandated the implemen­tation of a new tariff order this year.

A research report by YouGov Omnibus, which collected responses from 1,020 respondents in India in March, analyses the impact of the migration on consumer TV viewing behaviour.

 

92% of respondents were aware of the new tariff order, and 76% have already made alterations to their DTH subscriptions

62% of residents in north India look at the change favourably.

32% residents from south India are not so optimistic

52% of those who migrated went for a la carte channels, 24% kept all free channels whilst adding very few new ones, and rest bought bundle packs

37% Of those who will make the shift will go for a la carte.

31% will keep all free channels and add few new ones, and 32% will buy bundle packs

46% said they could switch operators since channel prices will be standardised

46% voted to make Star Value Pack the most popular pack; Zee Family Pack Hindi second-most popular with 32% votes

Note: Data is representative of the adult online population

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