62% of residents in north India look at the change favourably after the implementation of a new tariff order by Trai, finds research report on the migration on consumer TV viewing behaviour.
The Telecom Regulatory Authority of India mandated the implementation of a new tariff order this year.
A research report by YouGov Omnibus, which collected responses from 1,020 respondents in India in March, analyses the impact of the migration on consumer TV viewing behaviour.
92% of respondents were aware of the new tariff order, and 76% have already made alterations to their DTH subscriptions
62% of residents in north India look at the change favourably.
32% residents from south India are not so optimistic
52% of those who migrated went for a la carte channels, 24% kept all free channels whilst adding very few new ones, and rest bought bundle packs
37% Of those who will make the shift will go for a la carte.
31% will keep all free channels and add few new ones, and 32% will buy bundle packs
46% said they could switch operators since channel prices will be standardised
46% voted to make Star Value Pack the most popular pack; Zee Family Pack Hindi second-most popular with 32% votes
Note: Data is representative of the adult online population