Urvi Malvania

All stories by Urvi Malvania

NBA is coming to India! Sacramento vs Indiana in Mumbai

NBA is coming to India! Sacramento vs Indiana in Mumbai

Rediff.com1 Aug 2019

The country will host the first ever live NBA match in October this year

Will Simba become KING of the box office?

Will Simba become KING of the box office?

Rediff.com22 Jul 2019

The marketing spiel for the Hindi version has been around Shah Rukh Khan's inclusion as Pride Rock's patriarch and his son Aryan Khan's debut as Simba's voice.

World Cup reaches 315 mn viewers in first 2 weeks

World Cup reaches 315 mn viewers in first 2 weeks

Rediff.com21 Jun 2019

Star India is showing the matches across its sports network.

Salman's Bharat crosses Rs 100 crore mark

Salman's Bharat crosses Rs 100 crore mark

Rediff.com11 Jun 2019

Given that there are no major releases slotted for the coming weeks, Bharat should have a clear run.

Bharat, biggest opener ever for Salman

Bharat, biggest opener ever for Salman

Rediff.com7 Jun 2019

Bharat is the biggest opener of the year from Bollywood.

Coming soon: 22 Netflix original movies

Coming soon: 22 Netflix original movies

Rediff.com28 May 2019

Netflix has already released 8 and the rest 14 will be out over the next 18 months, starting with the Abhay Deol-starrer Chopstick this month.

Pay Rs 249/month and get contents from other apps on Tata Sky

Pay Rs 249/month and get contents from other apps on Tata Sky

Rediff.com17 May 2019

The service will initially offer digital content from, Hotstar, Sun NXT, Eros NOW, Hungama Play via a single subscription fee of Rs 249 a month

With Rs 100-crore endorsement kitty, is Dhoni setting up the end game?

With Rs 100-crore endorsement kitty, is Dhoni setting up the end game?

Rediff.com14 May 2019

He is the face of the e-sports platform Dream11, the fantasy league platform, online bus ticketing platform RedBus, web hosting company, GoDaddy as well as traditional big-ticket brands such as Colgate.

'World won't ever see anything like this again'

'World won't ever see anything like this again'

Rediff.com29 Apr 2019

'The Marvel Cinematic Universe is 9 franchises that have been combined together.' 'It's like running a relay race, only we are handing over characters instead of batons to each other.'

Brands scramble to play the GoT game

Brands scramble to play the GoT game

Rediff.com26 Apr 2019

With deals close to Rs 70 crore, GoT could turn out to be the most merchandised entertainment property of the year in India.

How Sachin continues to score big

How Sachin continues to score big

Rediff.com21 Apr 2019

Five years into retirement, the little master is the third highest paid sports endorser. How did he script his return to relevance?

IPL 2019: Hotstar hits a sixer

IPL 2019: Hotstar hits a sixer

Rediff.com17 Apr 2019

Star India's Hotstar gets 267 million viewers for IPL in first three weeks. The platform has also set a global live streaming record with a concurrency of 12.7 million viewers during the Royal Challengers Bangalore v/s Mumbai Indians match on March 28.

When it comes to sports sponsorship, cricket is still the king

When it comes to sports sponsorship, cricket is still the king

Rediff.com12 Apr 2019

A true indicator of the country's fanatic obsession with cricket is that the player with the third highest endorsement value is someone who retired from the game in 2012: Sachin Tendulkar.

Star Value Pack most popular after Trai's TV channel pricing

Star Value Pack most popular after Trai's TV channel pricing

Rediff.com10 Apr 2019

62% of residents in north India look at the change favourably after the implementation of a new tariff order by Trai, finds research report on the migration on consumer TV viewing behaviour.

283 million viewers for IPL in opening week

283 million viewers for IPL in opening week

Rediff.com6 Apr 2019

The IPL attracts more female viewers than other televised sporting events, with female audiences accounting for more than 40% share in viewership of the tournament.

BJP accounts for 53% of political ad blitz

BJP accounts for 53% of political ad blitz

Rediff.com2 Apr 2019

The BJP has been more aggressive in the first 11 weeks of the calendar year, taking up more than half the share of total political advertising from January 1 to March 16.

Bollywood's 1st Quarter: Hits & Flops

Bollywood's 1st Quarter: Hits & Flops

Rediff.com26 Mar 2019

'A look at the winners and losers tells us that the topic of the film is but one factor in ensuring success.'

IPL promises to be bigger, better

IPL promises to be bigger, better

Rediff.com24 Mar 2019

Urvi Malvania looks at what is in store for the IPL's 2019 edition.

Even before a ball is bowled in IPL, Aamir is a hit

Even before a ball is bowled in IPL, Aamir is a hit

Rediff.com23 Mar 2019

Aamir Khan will be the face of Vivo, the title sponsor of IPL, digital payments company PhonePe, and shoe brand Walkaroo this league season.

Even before a ball is bowled in IPL, Aamir is a hit

Even before a ball is bowled in IPL, Aamir is a hit

Rediff.com22 Mar 2019

Aamir Khan will be the face of Vivo, the title sponsor of IPL, digital payments company PhonePe, and shoe brand Walkaroo this league season.

Revealed: Star India's IPL plans

Revealed: Star India's IPL plans

Rediff.com7 Mar 2019

100 commentators, across languages, will bring this season's games to viewers's homes in India and across the world.

What's powering online gaming: 70% from small towns

What's powering online gaming: 70% from small towns

Rediff.com6 Mar 2019

74% of users play fantasy sports 1-3 times a week, with the majority playing once a week and 20% of the respondents reported playing more than five times a week, says a report on the online gaming industry in India.

Will poll fever dim brands' love for IPL?

Will poll fever dim brands' love for IPL?

Rediff.com5 Mar 2019

There are many who see a potential drop in interest by brands this year given that election news tends to cut into sports viewership.

Bollywood ban a blow to Pak's exhibitors

Bollywood ban a blow to Pak's exhibitors

Rediff.com1 Mar 2019

'Banning Bollywood films will mean a paucity of content to keep the multiplexes and theatres running profitably.'

At 18 brands, Gully Boy is within striking distance of King Kohli

At 18 brands, Gully Boy is within striking distance of King Kohli

Rediff.com22 Feb 2019

Don't go by the number, Ranveer Singh says, he is picky when it comes to endorsements. There are some brands he will never endorse. Fairness creams, for example, but he does not turn away from cola and alcohol brands.

Ronnie Screwvala bets big on non-cricket sports

Ronnie Screwvala bets big on non-cricket sports

Rediff.com8 Feb 2019

The growing interest in alternative sports is encouraging Ronnie Screwvala to extend the U Mumba brand from kabaddi to football and volleyball.

Yippee! Movies can be made faster

Yippee! Movies can be made faster

Rediff.com4 Feb 2019

With the introduction of the single window clearance provision, pre-production windows are expected to reduce significantly. Not only will it have an impact on the operational cost of the film, it will also allow studios to release films faster.

Bollywood moves to Bharat

Bollywood moves to Bharat

Rediff.com28 Jan 2019

'Perhaps there is a greater understanding of small town India amongst our stars today than earlier.'

Lessons brands can learn post Pandya-Rahul fiasco

Lessons brands can learn post Pandya-Rahul fiasco

Rediff.com14 Jan 2019

India has a history of successful mascots. The adorable Amul Girl has been gracing hoardings with topical punch lines. And Maharaja, launched way back in the 1940s, continues to represent the Air India with a new look since 2015.

Season 10: Indian Idol did well; KBC didn't

Season 10: Indian Idol did well; KBC didn't

Rediff.com12 Jan 2019

In 2018, KBC failed to make it to the top 5 shows list, Indian Idol featured on the same thrice.

Regional languages rule TV!

Regional languages rule TV!

Rediff.com5 Jan 2019

The four south Indian languages grew by 7% while regional languages within the Hindi speaking markets (such as Bhojpuri, Bangla, Marathi, etc) grew by 26%.

Are the Khans finished at the box office?

Are the Khans finished at the box office?

Rediff.com1 Jan 2019

'It was a rare year when all three Khans -- Shah Rukh, Aamir, and Salman had a release each -- failed to deliver.' 'The performance of their films at the box office reflected the dwindling magnetism of the star when it came to getting people to the theatres.'

1 month breathing space for Trai order

1 month breathing space for Trai order

Rediff.com29 Dec 2018

All distribution platforms can move their subscribers to the new framework by February 1.

What Trai order will mean for TV watching

What Trai order will mean for TV watching

Rediff.com28 Dec 2018

The Trai order is expected to change how consumers pay for cable or DTH services. This will result in disruption within the TV viewing market.

Bollywood gets savvier with trailer debuts

Bollywood gets savvier with trailer debuts

Rediff.com7 Dec 2018

Trailers are key to the way an audience perceives a movie and hence a big part of the lifecycle of a movie.

2.0 collects Rs 600 mn on day one

2.0 collects Rs 600 mn on day one

Rediff.com1 Dec 2018

Trade estimates pegged the Hindi version collection at Rs 210 million -- a commendable performance for a dubbed film.

Brands show no frenzy for Ind-Aus series

Brands show no frenzy for Ind-Aus series

Rediff.com30 Nov 2018

The India-Australia series comes at the end of the calendar year, in a quarter when most brands are close to the end of their advertising budgets.

Coming soon: The Pro Volleyball League

Coming soon: The Pro Volleyball League

Rediff.com29 Nov 2018

'For the first couple of years, it is about building the league.' 'We are positive that the quality of matches will attract eyeballs.'

Ayushmann charges Rs 15-20 cr for ads!

Ayushmann charges Rs 15-20 cr for ads!

Rediff.com29 Nov 2018

'He resonates more with the youth which is always something brands want.'

Why Harmanpreet, Mithali, Smriti don't get ads yet

Why Harmanpreet, Mithali, Smriti don't get ads yet

Rediff.com21 Nov 2018

When brands look at cricket, India's male cricketers are an obvious choice.

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