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Lessons brands can learn post Pandya-Rahul fiasco
India has a history of successful mascots. The adorable Amul Girl has been gracing hoardings with topical punch...
How Pepsi, Coke plan to quench India's thirst
PepsiCo has tie-ups with KFC, Pizza Hut, Domino's, Burger King, and Subway in India, while Coca-Cola has a...
Imarti to Bhoger Khichuri: Seasonal recipes
Satvik food is de rigueur this time of the year in most Western and Northern Indian homes, say chefs and food...
Are ad agencies being re-invented?
Or is all of media being re-invented, asks Ajit Balakrishnan.
How women can succeed in a man's world
'You must remember that a career is something you can craft for yourself.' 'But if you want to be a successful...
GST forces FMCG majors to reach out to Bharat directly
As wholesalers largely failed to meet GST norms, companies were in a fix. According to industry veterans like Sunil...
Diwali recipes: Chocolate kaju katli, motichur laddoo
Treat yourself to these sweet delights.
How Swiggy plans to spread its wings
The first step in Swiggy's local commerce idea is to tie up with supermarket chains, pharmacies, meat shops, pet...
Foodpanda unleashes monster discounts to capture market share
Takes on UberEats, Swiggy; experts question cash burn.
'It is important for women to be brave'
Sangeeta Talwar, one of India's first women bosses, tells women how they can succeed in the cut-throat word of business.
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