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60-year old, but Fevicol ads are as quirky as ever
Fevicol has played with its advertising to convert an adhesive, a product that bore none of the glamour and glitz of...
4 more products get GI tag
Kerala's Tirur betel leaf, Tawlhlohpuan and Mizo Puanchei from Mizoram, and Palani Panchamirtham, a temple 'prasadam'...
'We have been a bit like a fast tortoise'
'My biggest contribution is the creation of the first 'modern Indian law firm',' Cyril Shroff tells Sudipto Dey.
Have you eaten Kunefe, a Turkish delight?
A list of must-taste Turkish desserts.
The French Press, OYO's gift to India's coffee lovers
OYO is also planning to set up some premium restaurants post the launch of The French Press. In recent months, the...
Au revoir, brands?
The current focus on data to measure marketing success could herald the end of an era -- or the beginning of a hype...
A mega tea seller to invade India's kitchens soon
Madhu Jayanti's Rs 55-crore packet tea business so far is only in Maharashtra and Karnataka. After Eveready's tea...
Ind-Pak players inspire UK cricket club to go vegan
Early Cricket Club chairman Gary Shacklady, himself a vegan, realised that many of the meals, especially at away...
Coffee, conversations and that CCD connect
Siddhartha many customers who grew up on coffee and conversations at his cafes mourned his death and disagreed that...
For McDonald's, making a comeback won't be easy. Here's why
It is not easy for an FMCG brand to make a comeback if it has been out of consumer's reckoning for some time....
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