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World Cup Final: Star Sports, travel firms in top gear
July 14 features three big-ticket sporting events -- the World Cup final, the Wimbledon men's final and the British...
How Dangal TV beat Star and Zee
Is Dangal TV a flash in the pan?
How Sachin continues to score big
Five years into retirement, the little master is the third highest paid sports endorser. How did he script his...
How Hindustan Unilever plans to fight toxic ads
By toxic, the reference is to material that whips up hatred, is discriminatory in nature and has explicit sexual and...
What Indian brands don't understand
'Indian creative and digital agencies seem to be completely missing the mark,' says advertising and media veteran...
The big challenge brands are facing in India
The digital audience knows the difference between healthy suggestions, which are welcome, and a downright breach of...
IPL 2019: Hotstar hits a sixer
Star India's Hotstar gets 267 million viewers for IPL in first three weeks. The platform has also set a global live...
How brands are padding up for the ICC World Cup
Uber, Puma, Nissan, Britannia have already lined up for the upcoming parade of cricketing nations, looking to align...
Angry Tendulkar says BCCI responsible for 'conflict' issue
Sachin Tendulkar has rejected BCCI's observation that his alleged Conflict of Interest falls under "tractable...
When it comes to sports sponsorship, cricket is still the king
A true indicator of the country's fanatic obsession with cricket is that the player with the third highest...
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