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Perfetti Van Melle

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Find out which brands are rushing for tie-ups with IPL

Advertisers are jumping on to the Indian Premier League (IPL) bandwagon. Perfetti Van Melle, Havells  and Amazon have been brought as on-air associate sponsors by Multi Screen Media (MSM),......

Brands outsource ideation to India for their global campaigns

For the last few years, Italian confectionery major Perfetti van Melle has been adapting its Indian campaigns for brands like Alpenliebe and Big Babol for the European market. Pond’s and......

Humour is Sameer Suneja's ladder to success

Sameer Suneja, 41, will take over as the chief executive of Perfetti Van Melle from October 1. Till a little over a year ago, Suneja was running the Indian arm of Perfetti. Then he was appointed......

Perfetti forays into snacks market

Confectionery maker Perfetti Van Melle, which sells candies like 'Alpenliebe' and 'Center Fresh', on Thursday said it is entering into the snacks market in India, which is currently dominated by......

The secret behind Perfetti's success in India

Globally, Perfetti Van Melle ranks third in the confectionery sweepstakes after Mars and Cadbury. But in India, it leads the pack with a 25 per cent share of the Rs 3,000-crore (Rs 30 billion) per......
  Web results for Perfetti Van Melle
Parle tries to claw back ground lost to Pulse candy

Parle has launched the Spicy Kaccha Mango Bite a spicy raw mango-flavoured candy — to counter Pulse, a product of Noida-based DS Group New... ...

http://www.livemint.com/Industry/gGDFSthkKF9jLW2tap6HeI/Parle-tries-to-claw-back-ground-lost-to-Pulse-candy.html
Research and Markets - United States Confectionery Market 2016-2020 With Chocoladefabriken Lindt & Spruengli,..

/PRNewswire/ -- Research and Markets has announced the addition of the "Confectionery Market in the Us 2016-2020" report to their offering.... ...

http://in.advfn.com/p.php?pid=nmona&article=71759774
FSSAI and ASCI to fight misleading food ads together

A screenshot of Aashirvaad Multi-grain Atta video ad. The Advertising Standards Council of India (ASCI) had, in March 2016, written to ITC Ltd, the... ...

http://wap.business-standard.com/article/management/fssai-and-asci-to-fight-misleading-food-ads-together-116052701194_1.html
Confectioner Perfetti Van Melle Selects James Biro for Vice President of Supply Chain

GlobeNewswire 2016-05-11 CINCINNATI, May 11, 2016 (GLOBE NEWSWIRE) -- Perfetti Van Melle, USA, (PVM), the world's third largest global... ...

http://www.bizwireexpress.com/showstoryGNW.php?storyid=119083
The new ad censor board

Just when the Maggi fiasco ended, Pawan Agarwal found himself in a whirlwind of challenges. In Decemeber, the newly appointed CEO of Food Safety... ...

http://m.hindustantimes.com/business/fssai-the-new-ad-censor-board/story-CTSYacZ4oupenOtoDgK4kJ.html

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