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Perfetti Van Melle

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Find out which brands are rushing for tie-ups with IPL

Advertisers are jumping on to the Indian Premier League (IPL) bandwagon. Perfetti Van Melle, Havells  and Amazon have been brought as on-air associate sponsors by Multi Screen Media (MSM),......

Brands outsource ideation to India for their global campaigns

For the last few years, Italian confectionery major Perfetti van Melle has been adapting its Indian campaigns for brands like Alpenliebe and Big Babol for the European market. Pond’s and......

Humour is Sameer Suneja's ladder to success

Sameer Suneja, 41, will take over as the chief executive of Perfetti Van Melle from October 1. Till a little over a year ago, Suneja was running the Indian arm of Perfetti. Then he was appointed......

Perfetti forays into snacks market

Confectionery maker Perfetti Van Melle, which sells candies like 'Alpenliebe' and 'Center Fresh', on Thursday said it is entering into the snacks market in India, which is currently dominated by......

The secret behind Perfetti's success in India

Globally, Perfetti Van Melle ranks third in the confectionery sweepstakes after Mars and Cadbury. But in India, it leads the pack with a 25 per cent share of the Rs 3,000-crore (Rs 30 billion) per......
  Web results for Perfetti Van Melle
Center Fresh illustrates endless life situations for new long-lasting gum

Created by Ogilvy India, the new TVCs for Center Fresh Endless provide a hilarious take on what happens when simple life situations become endless... ...

http://www.bestmediainfo.com/2015/02/center-fresh-illustrates-endless-life-situations-for-new-long-lasting-gum/
Turner launches children's channel Toonami in India

Toonami joins an assortment of over 15 channels in the kids genre, which attracts close to Rs. 500 crore in advertising. Turner International... ...

http://www.livemint.com/Companies/i263bbKgSwGKfuWhBu97iP/Turner-launches-childrens-channel-Toonami-in-India.html
2014 Annual Results

PARIS, Feb. 12, 2015 (GLOBE NEWSWIRE) -- 2014 ANNUAL RESULTS EUR million (except EPS and Dividend) Revenue 7,255 +4,3% 2014 Organic growth 2.00% Q4... ...

http://www.bizwireexpress.com/showstoryGNW.php?storyid=59577
The new Mentos… Aapko FarakPadega!

Ogilvy & Mather has conceptualised a series of announcer films that are nothing like announcer films to communicate that the new Mentos is bigger,... ...

http://www.bestmediainfo.com/2015/02/the-new-mentos-aapko-farakpadega/
Lawyer fumes over 'funny' toffee ad

NEW DELHI: The latest Alpenliebe commercial, that parodies a self-made lawyer who was a vegetable vendor, has become a bitter pill for the... ...

http://timesofindia.indiatimes.com/city/delhi/Lawyer-fumes-over-funny-toffee-ad/articleshow/46169235.cms

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