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Find out which brands are rushing for tie-ups with IPL

Advertisers are jumping on to the Indian Premier League (IPL) bandwagon. Perfetti Van Melle, Havells  and Amazon have been brought as on-air associate sponsors by Multi Screen Media (MSM),......

Brands outsource ideation to India for their global campaigns

For the last few years, Italian confectionery major Perfetti van Melle has been adapting its Indian campaigns for brands like Alpenliebe and Big Babol for the European market. Pond’s and......

Humour is Sameer Suneja's ladder to success

Sameer Suneja, 41, will take over as the chief executive of Perfetti Van Melle from October 1. Till a little over a year ago, Suneja was running the Indian arm of Perfetti. Then he was appointed......

Perfetti forays into snacks market

Confectionery maker Perfetti Van Melle, which sells candies like 'Alpenliebe' and 'Center Fresh', on Thursday said it is entering into the snacks market in India, which is currently dominated by......

The secret behind Perfetti's success in India

Globally, Perfetti Van Melle ranks third in the confectionery sweepstakes after Mars and Cadbury. But in India, it leads the pack with a 25 per cent share of the Rs 3,000-crore (Rs 30 billion) per......
  Web results for Perfetti Van Melle
Alpenliebe Juzt Jelly in Baskin Robbins Ice-Cream

Perfetti Van Melle India is expanding its brand and category and has tied up with Baskin Robbins India to launch a specially designed ice-cream... ...
Mentos rolls out new brand campaign

New Delhi: Confectionary and chewing gum maker Perfetti Ven Melle India Pvt. Ltd that produces Mentos—the mint brand of the Dimaag ki batti jala... ...
Where there's a Mentos, there's a way

Conceptualised Ogilvy & Mather, the TVC takes forward the tagline, Dimag ki batti jala de!, and presents a Mentos solution for the eternal TV Vs... ...

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