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Perfetti Van Melle

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Find out which brands are rushing for tie-ups with IPL

Advertisers are jumping on to the Indian Premier League (IPL) bandwagon. Perfetti Van Melle, Havells  and Amazon have been brought as on-air associate sponsors by Multi Screen Media (MSM),......

Brands outsource ideation to India for their global campaigns

For the last few years, Italian confectionery major Perfetti van Melle has been adapting its Indian campaigns for brands like Alpenliebe and Big Babol for the European market. Pond’s and......

Humour is Sameer Suneja's ladder to success

Sameer Suneja, 41, will take over as the chief executive of Perfetti Van Melle from October 1. Till a little over a year ago, Suneja was running the Indian arm of Perfetti. Then he was appointed......

Perfetti forays into snacks market

Confectionery maker Perfetti Van Melle, which sells candies like 'Alpenliebe' and 'Center Fresh', on Thursday said it is entering into the snacks market in India, which is currently dominated by......

The secret behind Perfetti's success in India

Globally, Perfetti Van Melle ranks third in the confectionery sweepstakes after Mars and Cadbury. But in India, it leads the pack with a 25 per cent share of the Rs 3,000-crore (Rs 30 billion) per......
  Web results for Perfetti Van Melle
The Glitch wins digital mandate of Hindustan Unilever's hair oil brand

The agency will take care of Indulekha's digital advertising, social media marketing, content production and reputation management BestMediaInfo... ...

http://www.bestmediainfo.com/2016/11/the-glitch-wins-digital-mandate-of-hindustan-unilevers-hair-oil-brand/
35 entries shortlisted for awards

The Cannes Lions International Festival of Creativity's 2014 edition has just released the shortlists for four more categories - Media, Mobile,... ...

http://www.firstpost.com/living/india-set-to-roar-at-cannes-lions-2014-35-entries-shortlisted-for-awards-1572759.html
- Manjushree Technopack on inorganic growth path with Varahi acquisition

Manjushree Technopack, the Rs 546-crore rigid packaging major, has forayed onto the inorganic growth path by acquiring its Delhi-based competitor... ...

http://www.fnbnews.com/Top-News/manjushree-technopack-on-inorganic-growth-path-with-varahi-acquisition-39825
Pune's Symbiosis Centre for Management and Human Resource Development concludes summer placement

NEW DELHI: Symbiosis Centre for Management and Human Resource Development has concluded its summer placement season with a record number of job... ...

http://economictimes.indiatimes.com/jobs/punes-symbiosis-centre-for-management-and-human-resource-development-concludes-summer-placement/articleshow/55496391.cms
Fun gets serious with Perfetti Van Melle's new campaign

The campaign conceptualised by Ogilvy & Mather introduces Chupa Chups Sour Belt and Sour Bites, carving out a new sweet-sour segment in the... ...

http://www.bestmediainfo.com/2016/11/fun-gets-serious-with-perfetti-van-melles-new-campaign/

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