Brands outsource ideation to India for their global campaigns

For the last few years, Italian confectionery major Perfetti van Melle has been adapting its Indian campaigns for brands like Alpenliebe and Big Babol for the European market. Pond’s and......

Humour is Sameer Suneja's ladder to success

Sameer Suneja, 41, will take over as the chief executive of Perfetti Van Melle from October 1. Till a little over a year ago, Suneja was running the Indian arm of Perfetti. Then he was appointed......

Star, Zee, Colors and Sony fight it out on weekends

TV channels have never hesitated to wage war when it comes to grabbing eyeballs. But this one seems unprecedented. The four major Hindi general entertainment channels -- STAR Plus, Sony, Colors and......

ITC's gum foray to give Perfetti something to chew

Tobacco-to-foods giant ITC Ltd is planning to enter the chewing gum market and take on multinational players like market leader Perfetti Van Melle and Wrigley's. Perfetti has varied products in the......