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Find out which brands are rushing for tie-ups with IPL

Advertisers are jumping on to the Indian Premier League (IPL) bandwagon. Perfetti Van Melle, Havells  and Amazon have been brought as on-air associate sponsors by Multi Screen Media (MSM),......

Brands outsource ideation to India for their global campaigns

For the last few years, Italian confectionery major Perfetti van Melle has been adapting its Indian campaigns for brands like Alpenliebe and Big Babol for the European market. Pond’s and......

Humour is Sameer Suneja's ladder to success

Sameer Suneja, 41, will take over as the chief executive of Perfetti Van Melle from October 1. Till a little over a year ago, Suneja was running the Indian arm of Perfetti. Then he was appointed......

Perfetti forays into snacks market

Confectionery maker Perfetti Van Melle, which sells candies like 'Alpenliebe' and 'Center Fresh', on Thursday said it is entering into the snacks market in India, which is currently dominated by......

The secret behind Perfetti's success in India

Globally, Perfetti Van Melle ranks third in the confectionery sweepstakes after Mars and Cadbury. But in India, it leads the pack with a 25 per cent share of the Rs 3,000-crore (Rs 30 billion) per......
  Web results for Perfetti Van Melle
Puneet Kapoor moves to McCann Bangalore

Kapoor will join as Executive Creative Director and will be responsible for the creative output of McCann Bangalore BestMediaInfo Bureau |... ...
Stipends for interns swell at top B-schools

MUMBAI: The ecommerce slowdown has done little to dampen the spirits at Bschool campuses as bigger stipends, overseas postings and more offers per... ...
Wrigley fires a candy salvo against Pulse

The article below represents a preview only and is not meant for reuse or republishing. New Delhi, Oct. 6 -- Candy is the new flavour of the... ...
Perfetti van melle Selects Selerant's Product Lifecycle Management Software DevEX

From the Wires Gears up for faster time to market and better product development processes. Oct. 5, 2016 01:57 PM MILAN, Italy , Oct. 5,... ...
IIFT wraps up summer placement 2017; records 13% rise in average & 6 figure stipend for half the batch

IIFT has concluded summer placement for MBA(IB) 2016-18 batch with average stipend going up to Rs. 1.24 lakhs from Rs. 1.10 lakhs last year and 60%... ...

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Coming to India and making

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