Speaking to reporters after launching Ginger Hotels' second property in Chennai, Prabhat Pani, chief executive officer and director, Roots Corporation, said, "This is our 26th hotel across the country. With this, we have added around 200 rooms this year in two projects.
Tata Group's associate Roots Corporation operates chain of budget hotels all over the country.
Having started with an economical Rs 999 per room, Ginger, into its eighth year, currently charges Rs 1,500-2,000 per room.
The renovations at the old hotels will be complete in two and a half years and tariffs will range between Rs 2,500 and Rs 4,000
Scenting opportunity in the budget hotel segment, diversified conglomerate Tata Group plans to construct 50 hotels of its no-frills chain Ginger -- across India in the next four years.
Roots Corporation Ltd, a 100-per cent subsidiary of the Tata Group-controlled Indian Hotels Company Ltd, will open its 'SmartBasics' hotel -- 'Ginger' at Nashik in the next couple of weeks.
Ginger Hotels, the no-frills brand by Roots Corporation, a 100 per cent subsidiary of Indian Hotels which operates Taj Hotels Resorts and Palaces, is in talks with real estate developers to rent space in commercial complexes to run its hotels.
Indian Hotels Company Limited, which runs the Taj Group of hotels in India and abroad, will promote the 'Ginger' brand across the country by setting up properties targetting the mass market.
How the Ginger chain of hotels plans to go places.
Roots Corporation, a 100 per cent subsidiary of the Tata Group-controlled Indian Hotels Company, plans to open 29 new Ginger hotels across the country, including 12 in Maharashtra, in the next three years.
Indian Hotels Company Ltd's Ginger Hotels will invest over Rs 204 crore (Rs 2.04 billion) to set up 17 budget hotels in tier-II cities in the next 12 months.
The tata group intends to invest Rs 1,500 crore (Rs 15 billion) in setting up 150 'value hotels' in India and abroad over the next five years.
The Tata group-owned budget hotel chain is going back to drawing board to reboot the brand. Is it too late?
'The toughest challenge is not to satisfy the luxury customer.' 'The toughest challenge is to satisfy the budget customer.'
'Jin Jiang had invested in Louvre Hotels.' 'Louvre, a couple of months ago, took a majority in Sarovar hotels.' 'So they are coming in now.' 'Look at the Chinese -- two quarters ago they took 25 percent in Hilton.' And then HNA also took majority in Carlson (Radisson).'