Few people have left the kind of imprint on India's advertising canvas as Piyush Pandey. An observer who seemed to know what made the country tick, a man who could find humour in life's everyday struggles and spin magic from it, one who understood that to reach the masses you needed to communicate with them in their language and context -- he was all of this and more.
In one of the biggest deals in the media and advertising space, French advertising agency Publicis Groupe will acquire US digital marketing firm Sapient in an all-cash deal worth $3.7 billion.
International digital marketing company Digitas has partnered with Solutions to enter the digital marketing sector in India. Digitas is owned by global advertising major Publicis Groupe. The new entity will be called Solutions Digitas. Digital marketing was not just online marketing and India is an upcoming market for digital marketing. Digitas will also introduce Prodigious digital production that manages the technology end of digital marketing for clients such as GM & P&G.
Software giant Microsoft will sell its digital marketing agency, Razorfish, to French advertising major Publicis Groupe SA for an estimated $530 million.
With the Publicis-Omnicom merger creating a gian of an ad agency, let's have a look at the 10 biggest advertising agencies in the world.
'Devika is a people's person, who simply loves what she does. This reflects in her work; the insights she brings to the table and the way she interacts with people and clients. She has the demeanour of a good captain. Her success is well-deserved.'
Defender Ehsan Hajsafi became on Sunday the first member of Iran's national team to speak out from the World Cup in Doha in apparent support of anti-government protests at home, saying players should be the voice of those suffering.
A long and bitter funding winter in the start-up world is beginning to take its toll on start-up advertising across properties. Earlier this week, Mastercard replaced Paytm as the title sponsor for all international and domestic cricket matches organised by the Board of Control for Cricket in India (BCCI). But this is just one part of the story. The other side is that organisers of high-impact shows and events on Hindi general entertainment channels, too, are feeling the winter chill.
IIT Roorkee has so far seen the highest domestic salary rise Rs 80 lakh, up by a third from Rs 60 lakh last year.
Toyota Motor Corp regained the crown as the world's top selling automaker in 2012, posting record-high sales and beating rivals General Motors and Volkswagen.
Global players are looking at acquisitions for a bigger share of the rapidly growing India pie.
Adversity brought out the best in Manish Patel who began his advertising career from scratch and went on to win a silver Radio Lion at Cannes.
This is what makes the World Economic Forum's annual summit special.
Understanding the movie business -- why some films work and others don't -- is tough, almost impossible. For example, why did Jodhaa Akbar, which boasted of a brilliant Hrithik Roshan and gorgeous Aishwarya Rai Bachchan, not become a big hit? Did Shah Rukh Khan's aggressive publicity help make Om Shanti Om a blockbuster? Trade analyst and editor of trade magazines, Film Information and The Film Street, Komal Nahta tries to explain.
The Prime Minister and and President gracing ads for Reliance Jio and Bandhan Bank have put the spotlight on this trend.
Companies respond to crisis by drawing talent from all pools.
Ad agencies JWT, Ogilvy and Grey International have more than a parent in common. In India, at least, executives from these agencies fly the same airline, stay in the same hotel chains or send documents through the same courier company.
The Indian advertising industry is a large space where everyone can survive
His interests will now be managed by ICONIX, a new company formed by Publicis Groupe through another group company, Saatchi & Saatchi . ICONIX will be an independent company with its own board and launches its operations with this mega contract.
This is an effect of general slackening in economic growth; however, this is not true of digital media, where business is booming.
While Star was expecting around Rs 1,800 crore as ad revenues from the television and digital media, it may end up getting Rs 1,500-1,600 crore now, after factoring in the washouts and India not being able to reach the final.
Pankaj Vasani tells us how he moved from an unhealthy life to walking and running 20 kilometres a day.
Ban on high-value currency sends advertising industry into a tailspin.
Or is all of media being re-invented, asks Ajit Balakrishnan.
The focus on Swachh Bharat has sharpened with Prime Minister Modi asking ministers to show the outcomes of schemes launched since the NDA government came to power
Will the warning shots from giants like Unilever and P&G break digital growth?
Experts pick the most effective advertisements of the year.
'Maggi noodles belong to the consumers.'
Google Inc is expected to command more than a third of the world's $140 billion digital advertising spending this year
The SC ruled that Karnataka will now have an enhanced share of 14.75 tmcft water per year while Tamil Nadu will get 404.25 tmcft, which will be 14.75 tmcft less than what was allotted by the tribunal in 2007.
The airline pitches its product and service, keeps silent about price in a new campaign as it looks to win over young business travelers.
Gimmicks such as appointing high-profile brand ambassadors like Sachin Tendulkar will not work.
The government must engage with the advertising fraternity, clients and subject experts to formulate a set of guidelines for celebrities to follow, says Hemant Misra.
A Delhi court on Thursday warned former Army Chief General V K Singh for making defamatory remarks against ex-Lt Governor of Delhi Tejinder Singh, who had filed a criminal defamation case against him and four others, saying it would lead to cancellation of his bail granted earlier.
It is imperative to invest in real time marketing, even at double speed.
The agency proposes to improve revenues from non-advertising segments, integrate non-traditional disciplines and strengthen sister agencies Orchard and Black Pencil.
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