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Pepsi revs up sales pitch for World Cup

 In the run-up to the ICC World Cup to be held in West Indies this March. PepsiCo India is entering into cross-promotional alliances with other brands. The marketing pitch revolves around its Blue......

ICC's global sponsors in rethink mode

With their seven-year association coming to an end after the World Cup, International Cricket Council's sponsors such as LG Electronics, Pepsi and Hero Honda seem to be having second thoughts on......

Ambush marketing kept at bay during World Cup

 Official sponsors of the recently concluded ICC Cricket World Cup in South Africa seem to have succeeded in staving off ambush marketing.According to an ACNielsen India survey, the event sponsors......

Twenty20 champs' endorsement fees to double

 The victory of the Men in Blue against Pakistan in the ICC World Twenty20 championship is expected to see a doubling in the market value of young stars like Sreesanth, Rohit Sharma, Gautam Gambhir,......

A win-win for cricket World Cup sponsors

 The Indian sponsors of the cricket World Cup-- LG Electronics and Pepsi Foods-- are seeking compensation from the International Cricket Council, the organisers of the tournament, for violating the......

Afghanistan make history, qualify for ICC World Cup 2015

 Afghanistan beat Kenya by seven wickets, at the Sharjah Cricket Stadium, to earn automatic qualification to the ICC Cricket World Cup 2015. Chasing a meagre 94, after the Kenyans were dismissed in......

Umpire Kathy Cross is first female in ICC Panel

 New Zealand's Kathy Cross became the first woman to be inducted in an ICC umpires' panel when she was named as an Associate and Affiliate International official following the annual review and......

Kohli nominated for ICC ODI Cricketer of the Year award

 Virat Kohli. Photograph: Stu Forster/Getty Images Virat Kohli is the lone Indian male cricketer to be shortlisted for the LG ICC Awards 2014, nominated for the ODI Cricketer of the Year category.......

Afghanistan makes it to ICC ODI rankings after beating Bangladesh

 Six months after qualifying for its maiden appearance in the cricket World Cup, Afghanistan's success story continues to make waves. The strife-torn country has now entered the main One-Day......

Historic milestone: India women to play Test at Lord's

 Lord's to host its first-ever women's Test between India and England Photograph: Kind courtesy BCCI Women/X Lord's, the 'home of cricket', will host its first-ever Women's Test between India and......

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