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Coronavirus suddenly thrusts Medimix into limelight

 Born and sold as a cure for skin ailments, the brand that turned 50 last year has never seen such a massive crush at its shelves. Over the past few weeks, Medimix, the low-key medicinal soap brand......

First mover Medimix hopes to ride ayurvedic wave now

 The packaging is new and so is the way it talks to customers. Plus the brand has been extended into hair oil, shampoo and body wash, products that appeal to the young. From a soap to cure for skin......

From Kabaali to Baahubali, why brands love blockbusters

 More than the revenue component, the movies gain hugely in terms of visibility and reach, reports T E Narasimhan.   IMAGE: Prabhas and Rana Dagubatti in Baahubali. Baahubali 2, the sequel to......

FMCG firms take to brand valuations

 A few months ago, Godrej Consumer Products wondered why its Cinthol brand was growing slower than fellow soap brand Godrej No 1. In its quest for the answer, it embarked on a valuation exercise and......

Cholayil Group to set up wellness centres

 Cholayil Group, the Free Market Consumer Goods company and makers of the popular Medimix soap brand, is mulling a chain of its holistic wellness centres, christened Sanjeevanam, in different cities......

Meet this Leader's love

 Richa Gangopadhyaya is a pretty and glamorous girl, the face behind many ads like Dabur Vatika, Medimix Soap, VVD Gold Oil, Peter England, Pepe Jeans and Malabar Gold. Born and brought up in the......

TT legend Chandrasekhar passes away in Chennai

 IMAGE: India's table tennis player Gnanasekaran Sathiyan with Venugopal Chandrasekhar. Photograph: Kind courtesy Gnanasekaran Sathiyan/Instagram Former India table tennis player Venugopal......

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