He's also enjoying a new level of corporate respect.
'As he goes down, he will almost certainly drag a few others down with him.' 'Once the mutual mudslinging has died down, collateral damage will probably include more bankers than politicians, given the nature of how things work in India,' says T N Ninan.
Things appear to be going from bad to worse for Vijay Mallya, once known as 'King of Good Times', with the board of a company he nurtured into India's largest liquor maker asking him to quit.
Most analysts, who have long stopped covering UB stocks because of continuing troubles, were surprised to see a sudden spike of up to 20 per cent in their share prices on Tuesday.
Here are some interesting points Vijay Mallya mentioned in the FT interview.
Diageo-led United Spirits pulls out one more lifeline from UB Holdings.
Vijay Mallya has lost control of his companies.
Vijay Mallya is accused of money laundering and violating the FEMA.
The consortium led by SBI has also initiated the process of recovery.
In a meeting later this week, bankers will insist on a commitment on funds. But many say Kingfisher better not fly again under a promoter who just blew money trying to run a glamorous airline.
The lenders, led by State Bank of India (SBI), are due to inform the Supreme Court of their decision on the offer at a hearing on Thursday.
If there is a morality tale here, it is that debt and death spare no king.
The defunct Kingfisher Airlines still maintains a big employee roster.
Firms he controls earn 4.5 per cent of UB Group's revenue.
These are troubled times for the 'King of Good Times', Vijay Mallya. His airline, Kingfisher has been hogging the headlines for all the wrong reasons.
Essential to the larger-than-life image of United Breweries Chairman Vijay Mallya cultivated were the appendages -- the yachts, private aircraft and houses all over the world.
Vijay Mallya's nameplate gleamed on the door of his office in the Force India hospitality at the Indian Grand Prix on Thursday while a team sponsor board outside carried the words 'Fly Kingfisher'.
For Jet's revival, Mr Jalan should be on the scene long enough for everyone to get to know him, appreciate his skills, and not vanish into thin air within a matter of months or even weeks, observes Anjuli Bhargava.
Mallya still ranks well above Naresh Goyal of Jet Airways, who has been ranked at the 94th position with a fortune of $600 million.
The banks have asked the court to demand his return and to impound his passport.
Sherna Gandhy's tongue-firmly-in-cheek, look at the King of Good Times.
However, Mallya ranks well above Naresh Goyal of Jet Airways, who has been ranked by Forbes at 94th position with a fortune of $600 million.
The Bad Boy Billionaires series has a lot in common: The three billionaires' hefty ambition, dangerous arrogance and untrammeled power, observes Dhruv Munjal.
Banks stuck with miles purchased from Kingfisher Airlines, halt fresh buys
His debt woes may continue and losses double, but the King of Good Times was clearly in a defiant mood at a press meet in a packed venue in a suburban hotel in Mumbai on Tuesday.
The 25-seater aircraft is interspersed with plush sofas, a cushioned bed, bars, showers and a bathrobe
State-run IDBI Bank is one of Kingfisher's more than a dozen creditor banks.
'Industry observers are certain the next attempt will succeed even if they have to browbeat someone into buying as the government has put its might behind it,' predicts Anjuli Bhargava.
The order brings an end to the nearly three-year legal battle in the Tribunal by the consortium, comprising 17 banks, to recover the money owed to them by the defunct airlines.
As the year winds down and we start to look forward to the coming year, there are some personalities and events that shaped 2016 -- some struck the right chord whilst others triggered debates, controversies and set rumour mills churning. This year, we, at Rediff.com, have imagined our this year's newsmakers as movie stars and here's them as the stars of some of Hollywood and Bollywood's finest (in some cases, not really).
UB Group Chairman Vijay Mallya, who inherited an empire of diverse businesses at age 27, is now trying hard to show that he can be a pragmatic king of bad times, too.That explains Mallya's move to hawk a part of his family silver at a time when the combined debt of his six listed companies has touched a whopping Rs 14,231 crore, as on December 2008. The debt is now more than the group's market cap.
The calender aims to boost fashion and tourism in India.
Heineken could call a shareholder meeting to vote on his ouster from a company his father built into a family empire
Rediff.com's Hitesh Harisinghani brings you all the action from the Red Bull Soapbox Race 2016.
'For Mallya, it seems 'the night is dark and full of terrors' and if you believe his lawyers, he's only looking for some sunshine,' says Veer Arjun Singh.
The UK Crown Prosecution Service said Mallya's appeal to certify a point of law was rejected on all three counts, of hearing oral submissions, grant a certificate on the questions as drafted, and grant permission to appeal to the Supreme Court.
"I just have to ride out the storm," Vijay Mallya said.
India's investigating agencies have in the past made a lot of noise about probes that resulted in few convictions
Force India finished sixth in 2014 but spent much of last season calling for cost cuts.