'What amazes me the most is that today users communicate with voice-activated speakers like as if they were talking to another human being, using words like "please," and "thank you," and even "sorry"!', says advertising guru Sandeep Goyal.
With 4G coverage spreading, Indian consumers will likely be more open to investing in smartphones
There were 52 launches during January-June 2015, compared with 29 in the year-ago period and 32 in 2013.
The new Tata Tigor, Datsun Go and Hero Xtreme 200R are hoping to use celebrity endorsers and gain a foothold in a segment that has been the stronghold of market leaders for several decades. But will it work?
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Samsung which leads the global list takes the 10th spot in India.
Will the warning shots from giants like Unilever and P&G break digital growth?
The home-grown biscuit brand looks to get inside the customer's mind as it steps outside the boundaries of its mass-market identity
Whatever happens to WPP, the marketing communications business will no longer be the same again, says Sreekant Khandekar.
Profit of $18 billion was the biggest ever reported by a public company, worldwide.
The growing importance of all things culinary and the hunt for credible faces as brand ambassadors are adding more power to the chefs' elbow.
Both competitive intensity and environmental factors are contributing to the leading oral care brand's pain points
Dettol is the leader in the anti-septic liquid category.
Household consumption recovered in urban India in May-July but remains weak in rural.
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