Naresh Goyal-owned private airline Jet Airways is understood to be considering providing meals on its all economy service Jet Konnect.
JetLite was created in 2007, following the takeover of Air Sahara in April 2007.
Full service product with complementary meal service would be provided on all domestic flights from December 1, with the buy-on-board concept being discontinued, an airline statement said.
Jet had been operating two similar, low cost services under two different brand names, Jet Airways Konnect & Jet Lite for quite some time now.
Full-service carriers remain unfazed by the introduction of the business class segment by budget airlines.
Jet Airways, India's largest private airline, reported net losses of Rs 406.69 crore for the second quarter ended September 20, down nearly 6 percent from the same quarter last year.
Konnect to be phased out as airline struggles to contain losses.
Air India launched a short term 'SpringSale' of up to 50 per cent on all domestic sectors of its network, which is up for sale till Friday and valid for travel between February 21 and April 15.
Air travel became costlier on Tuesday with major Indian carriers hiking fuel surcharge on tickets, ranging from Rs 150 to Rs 250 for domestic travel and $15 (Rs 825) for a one-way international ticket, following an almost eight per cent increase in jet fuel prices.
According to the monthly traffic data for November, released by the Directorate General of Civil Aviation on Wednesday, IndiGo continues to lead the pack with a market share of 27.3 per cent.
The average fares charged by Jet Airways and its low-cost carrier arm Jet Konnect were higher than the average industry fares on almost all routes, according to a monthly internal analysis for July by the Directorate General of Civil Aviation (DGCA).
Jet Airways, the largest domestic airline, will merge its no-frills brands JetLite and Jet Konnect and operate under the brand name of the latter.
The no-frills brand is poised for a big leap by debuting in some international routes as well.
The airline, which operates 24 daily flights including linking Delhi to Port Blair and Bhubaneshwar, would, however, provide free drinking water to all passengers.
Airline now financially more stable but still in the doldrums as the operating environment remains tough.
Almost all Indian airlines like SpiceJet, IndiGo, GoAir, Jet Airways and Air India, have been offering discounted fares on domestic sectors almost on a month-to-month basis.
An overriding ambition to rule the domestic skies prevented Jet Airways from becoming a strong and formidable player in the international market. The Sahara buy added to the complexity of its operations and a dilution of what the airline stood for, says Anjuli Bhargava.
Karnik was mandated to oversee commercial and sales functions of the airline. He took over from Hameed Ali, who joined the airline's board.
Civil aviation ministry to monitor flash sales and discount schemes: Source
Jet's advertising and that of most other airlines has been limited to new routes or promotional fares.
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